News
Apple announces major updates to iPod family, cuts iPhone price
By Charles Starrett
Senior Editor, iLounge
Published: Wednesday, September 5, 2007
News Category: iPod
Apple today announced major updates to the iPod family at its “The Beat Goes On” special event in San Francisco. The iPod shuffle saw a refresh with new colors and packaging, an all-new iPod nano was introduced, as well as the iPod classic (which replaces the original “iPod” in the company’s lineup), and the all-new iPod touch.
iPod shuffle: The new iPod shuffle is available in several new colors, including a (PRODUCT) RED model, light green, light blue, and light purple. The smallest iPod also received updated, smaller packaging, while storage capacity remains at 1GB for the same price of $79. It will be available soon.
iPod nano: The all-new iPod nano is the same product shown in earlier spy shots, with a 2-inch, 204 pixel per inch, 320x240 resolution screen for video and photo viewing. The all-new design is made from anodized aluminum and polished stainless steel, and is available in five colors: silver, black, blue, green, and a (PRODUCT) RED special edition. It offers 24 hours of audio playback or five hours of video playback on a single charge, and includes three bundled games: Vortex, iQuiz, and Klondike. The new iPod nano also receives an enhanced iPod interface with Cover Flow. It will be available in two storage capacities — a silver-only 4GB model for $149, and an 8GB model available in all five colors for $199. “We’ve taken the most popular music player in the world and added stunning video playback just in time for the holiday season,” said Steve Jobs, Apple’s CEO. “The iPod nano just keeps getting better and better with each new generation.” It is available immediately.
iPod classic: Replacing the fifth-generation iPod in the company’s lineup, Apple’s new iPod classic features a new, thinner, all-metal anodized aluminum and polished stainless steel enclosure, the same enhanced iPod interface as the new iPod nano, including Cover Flow, and increased capacity and battery life. “The first iPod put 1,000 songs in your pocket-this new iPod classic can put 40,000 songs in your pocket,” said Steve Jobs, Apple’s CEO. “With a thinner, all-metal enclosure and an enhanced user interface, the iPod classic is ideal for people who want to hold everything on their iPod.”
In addition, the iPod classic also comes bundled with three games: Vortex, iQuiz, and Klondike. The new 80GB iPod classic is thinner than the fifth-generation 30GB model, and offers 30 hours of music playback and five hours of video playback. It sells for $249. The 160GB iPod classic offers storage for up to 40,000 songs, up to 40 hours of music playback and seven hours of video playback from a single charge, and sells for $349. Both models are available immediately, in both silver and black.
iPod touch: Building on the momentum of the iPhone’s iPod interface, the iPod touch features the same touch screen multi-touch interface found on the iPhone, as well as integrated Wi-Fi, the Safari web browser, a 3.5-inch widescreen display, and a 8mm thin enclosure. The iPod touch offers up to 22 hours of audio playback, up to five hours of video playback, and will be available in both 8GB and 16GB capacities later this month. The 8GB iPod touch is priced at $299, while the 16GB model will sell for $399.
iPhone: Apple also dropped the price of the 8GB iPhone to $399. “The surveys are in and iPhone customer satisfaction scores are higher than we’ve ever seen for any Apple product,” said Steve Jobs, Apple’s CEO. “We’ve clearly got a breakthrough product and we want to make it affordable for even more customers as we enter this holiday season.” Apple’s official announcement states that “The iPhone 4GB model will be sold while supplies last,” but does not give any pricing details. Update: Several iLounge readers have reported that Apple is offering the 4GB iPhone model for $299 “While supplies last.”
Next: Apple unveils iTunes Wi-Fi Music Store, iTunes 7.4, custom ringtones from iTunes tracks
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101
I guess I’m the only person in the world that can’t freaking stand touch screens. I have big hands with fingers that don’t exactly have the precision of a stylus, so there ya go. I could drive my car with a click wheel, if it had one. 160 GB? What the hell am I supposed to do with all that? lol. Not that I’m complaining one bit… I’ve only had my 80 GB 5G for about 8.5 months, but the 160 GB classic is looking kinda nice right now. If I actually bought all my music, mikeh, there’d be no way I’d be able to listen to it on something like an iPod… I’d be that guy you see jogging (or maybe it’s pronounced “yogging") around with the sony discman.
Posted by galagachamp on September 5, 2007 at 6:19 PM (PDT)
102
Will the Touch and new Nano have TV OUT?
Posted by bud on September 5, 2007 at 6:21 PM (PDT)
103
....still waiting Apple. Please don’t tell us that iTunes 7.4 will be available immediately...if it won’t be. It’s now 8:00 p.m. on the east coast and still no update.
I’m just waiting to see if this little update includes anything else...throw us 5.5g owners a bone....
Posted by Jonathan on September 5, 2007 at 6:28 PM (PDT)
104
The real problem is not apple lowering the price of the iphone; it’s ATT that needs to lower the price of service. What a rip off for phone service. I’ll not pay the price period!
Posted by Jon Leach on September 5, 2007 at 6:31 PM (PDT)
105
its amazing how the new iPod classic has the longest battery life though it has a harddrive… 30hrs for 80gb and 40hrs for the 160gb! too bad its still 5hrs for video..
but i’ll stick with my 5.5g 30gb though… somehow it just doesnt have that ‘wow’ feel to it
Posted by trenzterra on September 5, 2007 at 6:56 PM (PDT)
106
Well, I was disappointed in the new iPod Touch. I was hoping for 160g, wide screen, and wifi. *Sigh* I guess I’ll go with the Archos 605 for now and hope that in a year or 2 the iPod Touch gets an update with a synch system with the iTv.
Posted by Ashes on September 5, 2007 at 7:11 PM (PDT)
107
Addy,
Geez, I don’t think people are picketing outside Apple stores or something. It sounds like YOU need to get over us simply being annoyed (or as you say “feel bad") at the sudden price drop.
Wait a second...Apple is a corporation? Great job talking down to us like we’re 5-year-olds by making sarcastically obvious points in your argument.
Posted by Surya on September 5, 2007 at 8:01 PM (PDT)
108
As an owner of an iPhone since day 1, I am completely satisfied with my purchase. Sure, $200 is a nice chunk of change...but I’m sure those of us that were able to shell out $600+ for an 8GB aren’t taking too big of a hit. Oh well. Them’s the breaks.
So now I plan to purchase the largest capacity of each of the new ipods.
Because that’s what we all want, right?
Everything?
Posted by knifestyles on September 5, 2007 at 8:19 PM (PDT)
109
I think I’ll hold off on getting any of the new iPods announced today.
According to all of the Apple defenders posting here, it’s certain that a 33% price cut will be coming in just 2 months right?
Yeah, I’ll just wait for the price cut so I can avoid being a fool like the early iPhone buyers. After all, they should have known that a $200 price cut was immediately around the corner right??
Posted by Jobbed on September 5, 2007 at 8:25 PM (PDT)
110
Say what you all want about capacity and price fixing and feature envy…
What bothers me is the appalling use of space that appears on the iPod touch home screen. They basically pinched the home screen from the iPhone, except that it doesn’t need half the number of icons. In fact most of the time you’ll only push one of them. Apple products are supposed to be superior for their simplicity and good design and I’m not seeing it, I’m seeing a cash cow being milked of the results of the iPhone.
Posted by Will on September 5, 2007 at 8:38 PM (PDT)
111
Jobbed,
Apple “defenders” just want the haterz to stop crying about the $200 price drop. Boo hoo. They were willing to pay $600 two months ago to get the iPhone. They got they’re iPhone. If Apple decided to drop the price next year, I don’t really see the difference. New buyers will still be paying $200 less than you did.
Posted by Talia on September 5, 2007 at 8:41 PM (PDT)
112
I just purchased a 5.5G 30GB iPod and it shipped on the 27th. I have barely had it a week. Is there any chance it could be swapped for a new classic at the same price?
I thought I might be able to return it under the unsatisfied part of the return policy, but it’s engraved.
Do you have any advice?
Posted by Just Bought on September 5, 2007 at 8:53 PM (PDT)
113
Does the iPod Touch retain the iPhone’s e-mail program? I didn’t see e-mail functionality’s mention in the product intro video from Apple’s website. Also, I noticed the e-mail icon is missing from all photos of the Touch’s UI.
Posted by Ray on September 5, 2007 at 9:31 PM (PDT)
114
Moore’s law is a great predicator of processing speed, flash memory, hard drives, etc. It basically states that about every 18 months such capacities tend to double.
For example, the 20GB iPod was released about 5 years ago and Moore’s Law would have correctly predicated a capacity this year of 160GB (that’s doubling capacity roughly every 18 months).
And I’m sure that they are keeping the iPod Touch’s form factor very thin for a reason. You could put a hard drive in here and a more powerful battery, but it wouldn’t be even remotely as thin as it is today.
You could also stick 128GB solid state memory in the Ipod Touch right now, but that sucker would be so fat you’d have to lug it around like a laptop.
So remember with Moore’s Law we’re talking about roughly the same memory compressed into roughly the same incredibly thin space.
iPod Touch (or iPhone) capacities:
18 Months (probably only 6 to 12 months here) – 32GB solid state memory (8,500 songs)
3 Years – 64GB (17,000 songs)
4.5 Years – 128GB (34,000 songs)
6 Years – 256GB (68,000 songs)
So certainly in 5 years or so the hard drive will begin to be phased out, except for perhaps those super power users that have 5 or 10,000 CDs that they want stored in lossless quality. They’ll probably need a 1 terabyte hard drive or more.
So the iPod Classic is perhaps just a stopgap product until hard drives are phased out, or nearly phased out of handheld devices.
But, then again, if your iPod Classic dies after 5 or 6 years you’ll have the perfect solid state solution with the same capacity – or even more – in the super thin shape of an iPod Touch.
Apply the same law to the hard drive and you’ll see that in around 5 years they’ll probably have capacities that fit the iPod Classic form factor in the 1TB range (that’s 1 trillion bytes of storage).
Of course, solid state memory might completely takeover for the hard drive before this ever happens.
Posted by BrendanPatrick on September 5, 2007 at 9:34 PM (PDT)
115
I’m so depressed about the product line, I almost want to buy a Zune.
Posted by Brad Wright on September 5, 2007 at 9:57 PM (PDT)
116
yeah, a $200 drop is significant but the way i see it, if something bad happens to your phone, at least it’s a lot cheaper to replace now. and i’m underwhelmed at the latest string of ipod’s. never was a shuffle or nano user. the itouch is too similar to the iphone that i already own. the classic just doesn’t offer enough for me to replace my 80GB model. looks like i’ll be buying myself a new TV instead this holiday season. yawn.
Posted by sean on September 5, 2007 at 10:00 PM (PDT)
117
Having recently bought an 80gig iPod, I was facepalming myself in anticipation of what I thought for sure would be today’s announcement of equivalent functionality in the iPhone’s form factor. I’m glad I was wrong.
16 gigs max in the iPod touch is not worth the price point by a long shot. Apple is doing incremental advancement, and that is all to the good. I expect at least an 80GB iPod touch in the next release cycle.
It continues to be fun to be completely unaffected by the “Steve Jobs Event Horizon”. The gentleman puts on a great show, but if the goods aren’t there then they aren’t and they weren’t today.
Posted by GFoyle on September 5, 2007 at 10:05 PM (PDT)
118
The iPod nano is not a FatPod…
it is so thin so it can’t be fat..
it’s a SplatPod...
Posted by Athiskemon on September 5, 2007 at 10:11 PM (PDT)
119
I can’t believe any of you are surprised at the iPod touch’s capacity. It had to be flash based, didn’t it? And how in the world are they going to put anything more than 16gb when flash is still pretty pricey (albeit dropping every day).
Personally, I was impressed by the capacity, especially after the iPhone only got 4gb and 8gb two months ago. While I agree that 16gb is hardly useful if you plan to use it primarily for video, you can’t expect the impossible. Would you rather have had an iPod touch with 32gb of flash and had it cost $800? As flash comes down in price, so will the touch.
The iPod classic (along with the touch) rounds out EXACTLY what I was hoping for with this announcement. I’m so glad that there’s still a higher capacity option at a lower cost with an updated interface. The interface remained so little-changed up until now that it was beginning to look tragically outdated next to competing players. While I’m not at all a Zune fan, I thought the Zune had a lot more going for it in terms of the visual aesthetics of its interface than the iPod 5.5g did.
I’ve never been a nano fan, so I don’t have much to say either way about the re-design. I do think that it’s kind of silly to tailor it more for video when the storage capacity is so small and equally silly to make it larger in any dimension because it was made to be small. Oh well.
Shuffle could have seen a capacity bump, and I liked the old colors better, but it’s such a great product as-is, I’m not really surprised they didn’t change it.
Many of you are talking about waiting… Honestly, kids; DON’T. At least not more than a month to make sure there aren’t any bugs to be worked out. I’ve been waiting since my 4g broke last November and I’m fully convinced this is going to be the last major overhaul for at least a full year, if not 18 or 24 months. If you keep waiting, you’ll never get one, because the iPod just doesn’t have that long of a product cycle. Just look at the past releases to guide your decision.
And as far as the iPhone price drop… yeah, it kind of sucks if you shelled that extra $200 out, but it was your decision to pay an exorbitant price. Welcome to the world of consumer electronics: PRICES DROP AND YOU DEAL WITH IT.
Posted by Isral DeBruin on September 5, 2007 at 11:20 PM (PDT)
120
i dunno if anybody noticed but, as far as price. apple has made it where things dont compete with each other as much.previously you could get an 8gb nano for 250. or a 30 gb video for 250. you either choose video/capacity or style/slimness. now things are more set out. with the shuffle at 79. 4gb nano 150. 8 gb nano is200. 80gb classic is 250 , and the160gb is 350. as far as ipods go they dont compete. but then you get into touch. which to them is almost a different market. they arnt marketing the ipod touch to those who just want music.or just movies. if thats all they wanted they would get the 160gb classic. but if your one of those people who are always in a wifi zone at work/home/school and you want to be able to chill/watch youtube/whatever. you have the option. i honestly dont think we will see anymore price drops for a while. just because it doesnt seem like they can really add too much more to the ipod line up.except of course increased memory in shuffle/nano/touch/iphone.
Posted by AJ on September 5, 2007 at 11:42 PM (PDT)
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