Apple apologizes, reveals 600,000 first-day iPhone 4 pre-orders | iLounge News

2014 iPad iPhone iPod Buyers' Guide from


Apple apologizes, reveals 600,000 first-day iPhone 4 pre-orders

Author's pic

By Charles Starrett

Contributing Editor
Published: Wednesday, June 16, 2010
News Categories: iPhone

Apple has issued a statement regarding iPhone 4 pre-orders, revealing that the company and its carrier partners took pre-orders for more than 600,000 iPhone 4 units. Calling it “the largest number of pre-orders Apple has ever taken in a single day,” the company said the response was “far higher than we anticipated, resulting in many order and approval system malfunctions.” In the release, Apple admits that “[m]any customers were turned away or abandoned the process in frustration,” and says it apologizes “to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.”

« Parrot AR.Drone release date and pricing announced

AT&T halts iPhone 4 pre-orders amidst reports of security problems »

Related Stories



I think Apple should include a free Bumper case for these pre-orders yesterday and today for all the inconvenience… but they won’t.

Posted by Avalon0387 on June 16, 2010 at 9:57 AM (PDT)


No information about the absence of white iPhones?

Posted by Fusion on June 16, 2010 at 10:03 AM (PDT)


@1, was it really that bad that you need free stuff?  I mean come on.

Posted by sting7k on June 16, 2010 at 11:46 AM (PDT)


@1 - The people who got their pre-orders in aren’t the ones who need the apology. It’s the people who tried and tried in vain and never got through—and are now looking at mid-July for receiving their iPhones.

Those are the people who deserve an apology for the “inconvenience.”

Posted by BJ Nemeth on June 16, 2010 at 12:51 PM (PDT)


Oh yes, you POOR victims of Apple.
Apologize, freebies, wah wah wah.
No wonder people hate Apple users.
You embarrass us all.

Posted by sb on June 16, 2010 at 1:16 PM (PDT)


Doesn’t anyone have a sense of humor anymore? Cynicism if fun.

Posted by Avalon0387 on June 16, 2010 at 1:48 PM (PDT)



Sure I do - when it’s well-written.
Hence, my reply.

Posted by sb on June 16, 2010 at 3:37 PM (PDT)


Actually, I am a poor victim of Apple.
I just overpaid for an iPhone!

... happy?

Posted by Avalon0387 on June 16, 2010 at 4:27 PM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.


Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.