Apple, BMW intro iPod adapter; ‘iPod Your BMW’ campaign launched
Apple and BMW today officially announced the BMW iPod Adapter. “Connect with music like never before behind the wheel of your BMW 3 Series, and X3 and X5 SAV, Z4 Roadster or MINI. With the installation of an integrated adapter developed by Apple and BMW, you can now control your iPod or iPod mini through the existing audio system and multi-function steering wheel. Which means no loss of power. No loss of sound quality. No loss of control. The BMW iPod adapter can be installed in 2002 or later 3 Series, X3 and X5 SAVs, Z4 Roadsters and MINIs with compatible audio configurations.” The BMW iPod Adapter is priced at $149 (plus installation cost) and will be available at BMW centers as of July 12, 2004.
Apple and BMW said they have also launched a large “iPod Your BMW” marketing campaign that includes print, outdoor, online and television advertising (a TV spot has already been posted in QuickTime format on Apple’s site).
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