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Apple CEO Jobs pushes WSJ to dump Flash

During a recent meeting with executives from the Wall Street Journal, Apple CEO Steve Jobs aggressively dismissed Adobe’s Flash technology, urging the publication to develop non-Flash alternatives for its video and other interactive content. Citing people familiar with the meeting, Silicon Alley Insider reports that Jobs called Flash a “CPU hog,” claiming that the iPad’s battery performance would drop from 10 hours to 1.5 hours if forced to spend CPU cycles on Flash processing. The CEO also said Flash was a source of “security holes,” and compared it with other older technologies that have either been jettisoned or are in decline, including the floppy drive, old data ports, non LED-backlit LCD screens, and the CD, which faces competition from higher-capacity physical media and downloads. In addition, Jobs suggested that the Journal should switch to H.264 for its video content, and said that it would be “trivial” to make the switch not only to H.264, but to Javascript-based slideshows and other interactive features.

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Comments

1

I don’t see what the big deal is.  Aren’t the streaming video files already encoded in H.264?  All they need to do is to change the delivery method.  HTML5 is perfectly capable of that. The sooner we get away from proprietary technologies like Flash, the better.

Posted by Galley in Greenville, SC on February 18, 2010 at 2:12 PM (PDT)

2

Now, I’m impressed with Steve Jobs.  He explained in plain words why he doesn’t like Adobe Flash.

He’s smarter than the average bear!

jp

Posted by Jerry Pitts on February 18, 2010 at 2:44 PM (PDT)

3

Steve - don’t piss off Adobe too much - we still need Photoshop and Illustrator on the Mac.

Posted by Warren Piece on February 18, 2010 at 6:18 PM (PDT)

4

Mr Jobs this is a real dumb statement which devaluate Ipad’s specs. Flash content on the web is huge and Adobe is not sitting still. When Apple thinks they can do it without Flash they will loose from the concurrents, and they are knocking on the gate… The only reason for this statement is that Apple want to protect their AppStore dollars…

Posted by Jeff on February 19, 2010 at 2:23 AM (PDT)

5

Jeff -

Flash content on the web IS huge. There is no doubt about that. That does not mean it isn’t obtrusive and clunky. Jobs did not say to stop using streaming video. He urged them to use other methods to deliver it (i.e. HTML5 pushing H.264 video). This refutes your claim of protecting App Store dollars. The videos would still be out there. They would just be more stable and less resource hungry.

As for this devaluating the iPad, it will certainly garner a lot of attention (like it hasn’t already!). But, like the iPhone, it will not stop the majority of people from buying one. If all I am missing is Flash content and I want a decent sized media device I am not too concerned.

Personally, I think the iPad is a “Hold” product. I will hold my money until it has been on the market for 4-6 months. I wish I had done that with the iPhone. I paid way too much and had to work through all the early Apple/AT&T glitches. I officially learned from that mistake. The iPad has an upside, but I think it will be a quarter or two before it is hitting any real stride.

Posted by Mitch on February 19, 2010 at 8:14 AM (PDT)

6

What Jobs really needs to do is to convince the website operators to start using HTML 5 for programming all the sites that currently use Flash.  Adobe isn’t going to budge - it’s best to go after the people making the websites.

Posted by Lee on February 21, 2010 at 4:46 PM (PDT)

7

Interesting how apple.com still uses Flash as opposed to microsoft.com which definately doesnt.

Why not start at home?

Posted by Vaughan Lund on April 14, 2010 at 1:50 AM (PDT)

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