Apple changes iPod mini retail packaging

News

Apple changes iPod mini retail packaging

Apple has quietly changed the design of the iPod mini packaging by reducing the size of the original square box by about one third. The new package is shorter from front to back, but remains the same height as the old. The package retains its clam shell design, folding open into two halves. The iPod mini is now on the left while the accessories are on the right. There are no longer any front flaps or instruction manual/CD package obscuring the view of the mini or accessories after opening the two halves. In order to unpack the contents in the new package, you must open the flaps on top of each half, which are marked by icons indicating their contents (headphones, cables, and so on).

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Comments

1

I noticed the change a month ago when I purchased a pink mini as a gift from the Emeryville Apple Store.

Posted by mpyre on October 1, 2004 at 6:36 AM (PST)

2

Wasn’t this noticed before when they released the mini internationally.

Posted by Daveoc64 on October 1, 2004 at 6:47 AM (PST)

3

Daveoc64 is a CHI CHI MAN!!! HHAHAHAHA

Posted by Octohater on October 1, 2004 at 7:54 AM (PST)

4

Yes, i noticed this when the ipod mini was released internationally…but i was too excited with my ipod mini to remember

Posted by mini-dude on October 1, 2004 at 7:56 AM (PST)

5

slooow nuws day

Posted by AlphaUltima in San Jose on October 1, 2004 at 8:00 AM (PST)

6

I’m really not trying to be a smart*** or in anyway downplay apple and it’s products (I’ll save that for Windows users), but do people really care if the packaging changes? This just seems over the top.

Posted by Lindan in Las Vegas on October 1, 2004 at 8:05 AM (PST)

7

I do care about packaging when I spend $250-500 on suck a small item. Everything counts at that point!

Posted by smart*** on October 1, 2004 at 8:53 AM (PST)

8

I meant such a small item. Not suck. I wish I could edit…

Posted by smart*** on October 1, 2004 at 8:54 AM (PST)

9

Linda, Apple isn’t the one making a big deal about it. Ipodlounge is. Hence the slow news day.

Posted by EM on October 1, 2004 at 10:16 AM (PST)

10

Less waste is good. Good on ya, Apple.

Posted by Agent Orange on October 1, 2004 at 10:38 AM (PST)

11

maybe its so they can ship/store more minis due to the massive demand - thats if they can make enough to keep up

Posted by tenin2wenty10 on October 1, 2004 at 10:45 AM (PST)

12

Possibly the most pointless article EVER written. Whoever writes this drivel needs to get out more. Obviously, so do I.

Posted by HarveyTorriti on October 1, 2004 at 11:46 AM (PST)

13

Who cares

Posted by Zero on October 1, 2004 at 11:55 AM (PST)

14

everytime they write a story here that isnt called “NEW IPOD BUY BUY BUY!!!” you all get mad a them for writing stories… its a news site, did it hurt you to read that little bit and look at some ipod pictures?

Posted by ungrateful on October 1, 2004 at 1:11 PM (PST)

15

I’m with you ungrateful, people need to get over it

Posted by MATRIX on October 1, 2004 at 2:43 PM (PST)

16

even i think that this is ####

Posted by Steve Jobs on October 1, 2004 at 2:46 PM (PST)

17

If they include an article on the bible, then they can include an article on the box….

Posted by eh on October 1, 2004 at 6:11 PM (PST)

18

This is good, way better than the ugly grey innards of the cubic packaging. And yes, packaging is important on luxury items. When I buy something expensive, and it is packed in a careless / unappealing way, the product experience is reduced.

Posted by Oliver :) on October 1, 2004 at 11:52 PM (PST)

19

thats the box my mini came in about a month ago

Posted by CoRDS on October 2, 2004 at 3:53 AM (PST)

20

i got this box as well when i borught it first day release in australia.

Posted by k28 on October 2, 2004 at 7:08 AM (PST)

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