Apple changes iPod mini retail packaging

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Apple changes iPod mini retail packaging

Apple has quietly changed the design of the iPod mini packaging by reducing the size of the original square box by about one third. The new package is shorter from front to back, but remains the same height as the old. The package retains its clam shell design, folding open into two halves. The iPod mini is now on the left while the accessories are on the right. There are no longer any front flaps or instruction manual/CD package obscuring the view of the mini or accessories after opening the two halves. In order to unpack the contents in the new package, you must open the flaps on top of each half, which are marked by icons indicating their contents (headphones, cables, and so on).

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Comments

21

i got this box as well when i borught it first day release in australia.

Posted by k28 on October 2, 2004 at 7:08 AM (PST)

22

i h8d da grey box da best 1 is da 3g box or dis nu 1

Posted by 3g on October 2, 2004 at 9:33 AM (PST)

23

nOW WHAT THEY SHPOULD WRTE ABOUT IS THE ISKIN EVO 2 CASE FOR THE IPD 4Gsrry bout caps lock… the case is the best one w/ the #### and theyve ben out for a month and NO NEWS from ipodlounge

Hmmm

Posted by UHHeVO2 ISKIN on October 3, 2004 at 2:29 AM (PST)

24

Yup, people DO care when the packaging changes. This isn’t any old fruit company, you know, Apple is (in)famous for product packaging. Hey, the old iPod box even won a design award!

Posted by Bud on October 3, 2004 at 11:01 PM (PST)

25

I like this new design, I think its better than the previous one. Its smaller in size and much more organize now. Not like last time, everything are cluttered together.

Posted by tysoh on October 4, 2004 at 3:03 AM (PST)

26

Actually, I saw this on Apple’s website once while browsing through the store - there was a link leading to Apple’s commitment to the environment, and the idea behind changing the mini’s box was to reduce environmental waste and ship greater quantities of units.

Posted by amit632 on October 4, 2004 at 3:27 AM (PST)

27

What’s this “quietly” stuff?

Apple has to announce every single detail that is changed?

I bet it had more to do with shipping than anything. Smaller boxes = more units per cubic foot = more units shipped per airplane or truck = overall lower shipping costs. Especially with such a high-demand item that is finally shipping in quantity all around the world.

It all adds up to the bottom line. There’s more to a product than you can ever imagine.

Posted by Neo on October 4, 2004 at 4:09 PM (PST)

28

>>>>I’m really not trying to be a smart*** or in anyway downplay apple and it’s products (I’ll save that for Windows users), but do people really care if the packaging changes? This just seems over the top.

Harrumph. Lessee. You read this article. I read this article. So did 30 or so other people (NO, I didn’t count them).

Guess we podsters must actually care about the packaging our toys come in. ))

Posted by Woody on October 6, 2004 at 9:46 PM (PST)

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