Apple changes iPod photo packaging, de-emphasizes “photo” | iLounge News


Apple changes iPod photo packaging, de-emphasizes “photo”

picIn releasing newly affordable iPod photo hardware, Apple Computer has changed the product’s packaging to a thinner and highly attractive black and metal foiled design. Metal foil is used for the box’s front text, while an all-black matte background highlights the metallic luster.

The new packaging, which you can see more fully with the Read More button below, dramatically de-emphasizes the word “photo” on its front, reducing it to a tiny badge underneath the letters “PC.” This contrasts markedly with Apple’s new iPod mini packaging, which continues to grant the word “mini” equal prominence with the iPod name.


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looks cool
no more?

Posted by Conne in East Amherst, NY, USA on February 24, 2005 at 4:55 PM (CST)


I dont get it. Why would they de emphasise their main selling point. I bought a 60GB iPod 3 weeks ago and it has Photo in huge letters on the box. Why would they change this?

Posted by iPodphreak in East Amherst, NY, USA on February 24, 2005 at 5:15 PM (CST)


I bet Apple will do away with the whole “photo” thing. I believe it will become the standard ipod in the near future.

I believed emphasizing the whole photo thing was stupid in the first place. A color screen should be standard in all of their ipods, minus the shuffle of course.

Posted by Edson123 in East Amherst, NY, USA on February 24, 2005 at 5:23 PM (CST)


iPodphreak, Apple wants to push their black and white screened models out of the line. They are de-emphasizing the “photo” part to the iPod photo so that it looks like an iPod with a color screen only. Many people buy the iPod for music, not photos.

Aside from that tho, you’ve got a point… Why would they cover one of the coolest features up?

Posted by webdesbw in East Amherst, NY, USA on February 24, 2005 at 5:24 PM (CST)


Though I think the photo has its place, most people weren’t buying the photo for the extra utility, they were buying it for the 60 gig size.  They are simply moving to a full color screen line, a long needed upgrade.  I mean, my cell phone, over a year and a half old, has a great little color screen, but my 40 gig, 400 dollar iPod doesn’t?  Come on.

Posted by purplestallion in East Amherst, NY, USA on February 24, 2005 at 6:02 PM (CST)


they took away the av cables so they don’t want to focus on the fact that it is a “photo” ipod.

so the box looks better but the stuff within is not as good (lose acccessories?)

Posted by uicandrew in East Amherst, NY, USA on February 24, 2005 at 6:52 PM (CST)


I think they are de-emphasizing photo because eventually all iPods, barring perhaps the mini and certainly the Shuffle, will have color screens and the capacity to display photographs. 

I agree with some other poster’s that “photo” wasn’t the best route to take as far as the name in the first place.  I believe the vast majority of buyers purchase it for the larger hard drive and the color screen more than they do for it’s somewhat primitive photo display properties.  iPod Color would have probably been a better, if less ambitious, name.

Posted by sechannell in East Amherst, NY, USA on February 24, 2005 at 7:01 PM (CST)


i agree 100%.. iPod Color makes more sense.. ive felt from the beginning that the “photo” part was a weak selling feature.. it should be placed in the description of things it can do..

Posted by Kloan in East Amherst, NY, USA on February 24, 2005 at 7:25 PM (CST)


The color screen’s contrast and higher resolution is great and should be standard for the iPod line. Deemphasizing “photo” is simply a segway into the 5th generation iPod.

Photo viewing itself (not the color screen) is almost an extra feature, fun, maybe useful for slideshows and presentations. This is coming from someone with over 6,000 photos which I’d love to have in my pocket.

Posted by minty in East Amherst, NY, USA on February 24, 2005 at 7:48 PM (CST)


Now that the 40GB, both regular and photo, are gone, I have come up with my basic plan of the 5G, not design or anything, but screen, space, etc. The stuff that’s foreseeable. Probably coming out in early to mid summer. Color screen. Apple will push out the “survivor” of the 4G, lower the price of the 30 GB to 300, Lower the 60 GB to 400, bring back the 40 GB at 350. All of these will have the color screen, Apple will drop the “iPod photo” name, give it the name of what else but, “iPod 5G”. They will give it the design of the 5G, whatever they choose it to be. Based on what Jobs has been doing since January and July, it’ll probably have clickwheel. He’s made it pretty clear that the iPod and Apple like the clickwheel. With the exception of the Shuffle, every current iPod has the clickwheel.

Posted by maxman in East Amherst, NY, USA on February 24, 2005 at 9:21 PM (CST)


As posted before:
Probably at the mac expo (i forget the name) in August, there will be an unveiling of the new ipods. They will probably all have color screens (most likely including minis). Then the name ipod photo will be of no use because the only ipod without a color screen will probably be the shuffle.

This may have been impacted by the lack of photo cables and such being included, but probably not. Getting rid of the photo dock and av cable was probably the only way the drop the prices so much. Price of materials , labor, and other things involved in production couldn’t have changed enough to produce a $150 price drop in the ipod photo 60 gig without losing some things.

Posted by SlowBye in East Amherst, NY, USA on February 24, 2005 at 9:26 PM (CST)


I love the photo features, but they’re secondary to music.

Posted by Nagromme in East Amherst, NY, USA on February 25, 2005 at 4:31 AM (CST)


I always thought the Photo part of the iPod was a little strange. It would be appropriate if there was a camera integrated with the iPod (wasn’t there a rumor floating around about that a while back) but the ability to display photos isn’t enough to deserve a different name.

Maybe Apple thought that people would buy (and spend a premium) for the original iPod Photo only to discover this wasn’t true?

Posted by Hadley Stern in East Amherst, NY, USA on February 25, 2005 at 5:13 AM (CST)


What is strange is not having a direct connection to download photos from your camera to the iPod photo. This $30 adapter just doesn’t cut it.

Then again, abandoning firewire doesn’t cut it either IMHO. Does this mean that firewire is on its way out for Macs? Or does this mean that the iPod isn’t marketed to Mac users so much? (Or they want you to buy a new one with a USB 2 connector..)

I like discounting the Mini, but the rest of this mess is no more compelling to me than a Flash based drive w/o a screen.

Posted by umijin in East Amherst, NY, USA on February 25, 2005 at 6:33 AM (CST)


How is abandoning the Firewire cable the same as abandoning Firewire?  Apple is cutting costs, pure and simple.

Posted by Quoth_the_Raven in East Amherst, NY, USA on February 25, 2005 at 9:58 AM (CST)


They’re not abandoning firewire. I think what they mean is as far as the iPod they’re pushing away from Firewire. If they really wanted to cut costs they would just not provide a cable, USB or Firewire. But that would get everyone really pissed off.

Posted by maxman in East Amherst, NY, USA on February 25, 2005 at 10:27 AM (CST)


There won’t be a 40 gig iPod alongside the 30.  The reason for the 40 gig is the information density on the platters in the hard drive.  When the 40 gig was released, there were 20 gigabytes per platter, where the 20 gigabyte iPod had a single platter and the 40 had dual platters, hence the thicker form factor.  When they fit 40 gigs on a single platter, you’ll see that as the base configuration, but I doubt you’ll see 30’s and 40’s alongside each other unless Apple needs to use up stockpiles of the older drives.

Posted by osunick in East Amherst, NY, USA on February 25, 2005 at 10:28 AM (CST)


My prediction for the 5G iPod is for it to be introduced in 3-6 months in the same 30 and 60 GB configurations, but with built-in BlueTooth2, perhaps a slightly larger and/or higher-res color screen as standard, and a $50 price reduction (the 20GB model would of course be gone by then). There would also be more high-quality games. I also see them adding BlueTooth to the AirPort Express, and a new control feature to the iPod to allow remote control of iTunes through either Airport Express or directly through the Mac. The option to directly stream music to the Airport Express via BlueTooth would also be a possibility, as well as a new BlueTooth iPod accessory for use in your car. Most of these are pretty safe bets considering recent rumors and job openings posted by Apple. With the ability to communicate to an Airport Express, that also opens up the possibility of connecting directly to the iTunes Music Store to order tunes direct from the iPod.

Posted by SiteLink in East Amherst, NY, USA on February 25, 2005 at 11:43 AM (CST)


Toshiba already has a single platter 40GB drive, it will be out soon.

Posted by Daveoc64 in East Amherst, NY, USA on February 25, 2005 at 11:48 AM (CST)


De-emphasizing “photo” is definitely the way to go. Better to remove the word altogether and just call it iPod. What I most care about, aside from the music, is the ability to show album artwork. That is fun and something I’d like. Having photos on it could be fun, but if it were between space for photos and space for music, obviously music would win out - it’s, as Jobs has always said (but the “iPod photo” seemed to counter), the music that matters. When it appears that you are paying for photo capability and don’t think you will use that feature much, then the iPod photo line seems less appealing, especially when you add on to that the larger physical size of the entire photo line (the old line). The thinner, cheaper 30 GB iPod (photo) is much more appealing to me and something I’m now saving my pennies up for….

Posted by sjonke in East Amherst, NY, USA on February 25, 2005 at 1:22 PM (CST)

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