Apple ‘clear winner’ in music download web traffic | iLounge News


Apple ‘clear winner’ in music download web traffic

Piper Jaffray senior analyst Gene Munster has used web traffic information from Alexa to estimate the market share of download stores in his “traffic report card.”

Not surprisingly, received an “A” rating. “In our minds, earned an A as a result of having the largest 3 month percentage change in web traffic rank, which was up 11% and a reach increase of 11%,” Munster said. “Clearly, not all visitors to use iTunes, but we do believe Apple traffic is indicative of interest in Apple’s iPod and iTunes.”

Munster also gave Napster an “A,” noting that is the only other audio download website with an increase in rank (7%) and had a 21% increase in reach. “Napster’s marketing appears to be having a positive impact on traffic,” the analyst said.

Others included in the survey were (Grade: B) and (Grade: C), both of which experienced drops in average traffic for the 3 months ending 6/30 over the three month average ending 3/30.

“We believe that is the clear winner in our second grade report on the audio download industry,” Munster concluded. “Apple has the highest web traffic rank (64) of the four and also has seen the most increase in web traffic rank and reach over the past 3 months.”

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also found on alexa  

*  Traffic Rank for  11,550 (down3,158)
* Speed:  Very Slow (91% of sites are faster), Avg Load     Time: 5.2 Seconds
* Other sites that link to this site:  245
* Popups: Many (11% of sessions have popups)
* Online Since:  01-Nov-2001

Posted by LC Angell on July 1, 2005 at 1:25 PM (CDT)

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