Apple confronts LuxPro over iPod shuffle imitator | iLounge News


Apple confronts LuxPro over iPod shuffle imitator

pic After persuading LuxPro to remove its iPod shuffle knock-off from its stand at the CeBIT trade show on Friday, Apple was met with little cooperation on Saturday as the Taiwanese company put the device back on display.

As reported last Thursday, LuxPro’s Super shuffle is nearly indistinguishable from Apple’s iPod shuffle in every way. (See iLounge’s report and photos of the Super shuffle for complete details.)

After news spread of the iPod look-alike last week, Apple lawyers spoke with LuxPro and got the company to remove the device from its CeBIT booth for one day. LuxPro brought the flash-based music player back out on Saturday for weekend visitors.

“Our lawyers are in the process of weighing legal options,” Apple spokesman George Albrecht said.

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Code Monkey, You’re on Point

I need to start by saying I love my iPod and iPod mini (even though every friggin model so far suffers from software bugs & battery meter inaccuracy). 

I was so close to buying an ibook, mainly due to Apple’s shiny & compelling advertising; Thank God I didn’t.

My main reason is due to their customer service, or lack of.  Apple’s reps are subpar in knowlegde, always referring you to the website help & after 90 days, you’re unworthy of speaking to a live human being;  Unless you pay extra (applecare) for something that should be mandatory to begin with. 

When my Toshiba laptop had a problem on its 10th month, I called Toshiba & a real life rep walked me through troubleshooting, arranged for pickup, paid for shipping, & got it back to me fixed in a week.  I didn’t pay a penny. 

Apple really need to focus more on its current patrons instead of trying to “revolutionize” the whole cpu industry in hopes of selling another iPod.

Posted by An Apple A Day on March 14, 2005 at 5:43 PM (CST)


My main reason is due to their customer service, or lack of.

interesting.. i’ve had my iPod replaced. The procedure was as painless as i could have hoped for. they asked me if it was possible for me to drop it off at my nearest apple distributor [not the store i bought it from] and 2 days later i had a brand new iPod. My grandparents just bought a Mac mini, and the apple support centre helped a 70 year old lady, who has never used a mac in her life, change the resolution of her monitor. Maybe it’s different in america [i’m from australia]

Posted by Harrison in Melbourne, Australia on March 14, 2005 at 7:25 PM (CST)


I am sure Apple is getting Worried about the arrival of Luxpro’s super shuffle it looks like an embarrasment for them.Imagine a lowly shuffle knock off Priced cheaper & yet works better?Im sure their lawyers will work their butt out To keep super shuffles off the shelf.

Posted by timethinker in philippines on March 14, 2005 at 9:05 PM (CST)


How can it be said to ‘Work Better’ when it’s a WMPX Janus-DRM ‘Plays For Sure­™’ USB-Stick that couldn’t even beging to use iTunes in any meanigful way!

This thing represents what everyone like me, has been saying about the Shuffle from Day One! That the SuperShuffle is a load of Crap! When compaird to other USB-Sticks with LCD’s, Radio’s at-al.

The apparent focus group buying this ‘Shuffle’ would appear to be those that already have an iPod of some kind. and don’t like to have carrying a large fragile Hard-Drive based iPod when they go running or doing other forms of exercise. And would you belive that those People only bought it because, they knew it would work with iTunes!?!?!

Sounds to me like WMPX is a big falure! Gee do you think that’s why Creative and Co. can’t sell as many DAP’s as Apple can? Sounds like a safe bet to me!

Posted by Ichijoe in Deutschland on March 15, 2005 at 3:07 AM (CST)


I hope you were being sarcastic, timethinker, because if you really think that of Luxpro and there cheapo knockoff, you need to get a firmer grip on reality.

Apple is going after these crooks because their crappy knockoff cheapens the image of their own quality product, NOT because they think this two-yuan company is going to seriously cut into the iPod market! Believe it or not, there are people all over the world, not just in China, who are stupid enough to believe they’re buying an Apple product with new features and a lower price when they buy this cheapo ripoff Super shuffle. And, THAT will hurt Apple’s image when the user ultimately has trouble getting the thing to work as advertised. With some consumers, you’ll never get them to understand that what they bought was a cheap Chinese clone and not the genuine article,again sullying Apple’s product line image.

Criminals like these Luxpro guys should be taken down loud and hard.

Posted by jinzo-ningen on March 15, 2005 at 12:10 PM (CST)


ROFLMAO! Now who didn’t see this coming? Of course Apple would sic their legal hounds on them. You’d have to be crazy to think otherwise…

Even though it’s a “David v Goliath” situation, as reported by the Bible, the little guy, David, WON! It is the same in this case and here’s why I say so:

1. Copying the iPod Shuffle to the letter will cause people that can’t otherwise buy an iPod Shuffle or simply want the more “advanced” features of the Super Shuffle but still what the “hip-look” of an iPod Shuffle now have an alternative.

2. Even if Apple can get them to stop showing the Super Shuffle the press , bad or not, will generate revenue for that little Taiwaniese company. People now know of the “Super Shuffle” and comsumer awareness like that costs MILLIONS to produce. LuxPro did it without even paying a dime!

3. And even if Apple can completely get the Super Shuffle pulled from the worldwide market, LuxPro will still win due to the selling of their other products. People didn’t know who the Hell LuxPro was until this and as a few of you have already stated, you’ve noticed their other products. Press like that can’t be bought! It’s PRICELESS!

So scrap, kick and claw as Apple might, “David” scored one for the little knock-off guys. ;)

Posted by FallN in New York, NY on March 15, 2005 at 1:42 PM (CST)


A simple design does not make it generic, in fact, it only creates a more concrete icon. This is why no other dmp looks like a full sized iPod.

The Shuffle is as simply designed as it’s full sized version, and thus does not warrent nearly identical knockoffs. The “USB Key design” argument does not hold water.

Does the Shuffle look like ANY USB Key? No? I thought so.

Posted by minty on March 15, 2005 at 5:09 PM (CST)


David and Goliath? Please.

David wasn’t a coniving, exploitative thief trying to make himself rich at the expense of the time, efforts and money of others who laid all the groundwork before him.

Maybe you ought to actually read The Bible before you try to misuse it to make a flawed point.

Posted by jinzo-ningen on March 16, 2005 at 11:08 AM (CST)


You sound like a lawyer for the apple company jinzo-ningen how much are they paying you? or you are just simply an apple Fanatic?

Posted by timethinker in philippines on March 16, 2005 at 7:46 PM (CST)

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