Apple could struggle to sell 10 million iPhones by 2008 | iLounge News

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Apple could struggle to sell 10 million iPhones by 2008

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By LC Angell

Contributing Editor
Published: Monday, March 12, 2007
News Categories: iPhone

Apple’s aim of selling 10 million iPhones by the end of 2008 could be too lofty a goal, according to Forbes. Noting that the iPhone will compete in the smartphone handset segment, Forbes’ Taesik Yoon reports: “Worldwide shipments of converged mobile devices (i.e. smartphones) increased 42% year-over-year to 80.5 million units in 2006. It also remains under-penetrated and offers plenty of growth potential. But the bad news is that it currently represents less than 10% of the total number of handsets likely sold last year. This suggests a much smaller market for the iPhone than one might assume. Even if the growth in smart phones could support the sale of 10 million iPhones by 2008, Apple’s own strategic decisions could easily prevent the company from meeting its target. The most limiting of these is its decision to offer the product only through AT&T.”

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Comments

1

Apple said they hope to sell 10 million phones in the first year, not by the end of 2008 !

Posted by Martin on March 12, 2007 at 8:10 AM (PDT)

2

Maybe, maybe not we’ll see.  I do know that working at a cellular outlet there has never been the sustained interest in a phone that there has been in the iPhone.  Everyday we field at least three requests for it, and being in Canada we don’t even have the definitive launch month that the US has.

We’ll see if the interest sustains once a price has been put on it for the Canadian market, but we get more questions and requests for it than any of the phones we actually have in stock.  Now that won’t all translate into sales, but I am fairly confident that it will sell better than any previous single model of smart phone.

Does it have every feature that current smart phone users are used to and might need, integration into a Microsoft Exchange server, BlackBerry security features, ability to do push email with more than just Yahoo and so forth?  No. 

It is however going to bring in a lot of new smartphone users.  People who maybe don’t have one yet, but can find a social or light commercial use for email and web browsing, and like the idea of their iPod and video player in their phone.

Posted by Jeffery Simpson on March 12, 2007 at 8:10 AM (PDT)

3

Its innovation should help it, its price and lack of 3G won’t. Its interface doesn’t have the simplicity or originality of the iPod. I fear it smacks of Newton and some of the other gadgets Apple invented ahead of time. 10 million isn’t that big a target in the world of cellular phones so they should do ok.

Posted by drevo_uk in UK on March 12, 2007 at 9:31 AM (PDT)

4

I really want one but they may struggle to sell 10 million. Once they’re actually out there it will be the performance of the phone and the AT&T network that will actually drive or kill sales. If early users enjoy the experience as much as it would seem they would, Apple will sell plenty. But, if it’s buggy (either the device or the service) it’s not going to do as well as they hoped. It’s an expensive phone. People won’t buy it if early users aren’t raving about it.

Posted by chad_l on March 12, 2007 at 10:13 AM (PDT)

5

Where is the 6G widescreen ipod????  If Apple truly wants to grow in the entertainment industry, we need a better viPod.  I will never buy an iPhone.  I own every type of ipod made and I would buy a new widescreen in a second….but I hate the phone and I sure don’t want to be interupted in the middle of a great show to answer a phone call.
The iPhone is beautiful but I’m not on the same playing field with Apple on this one.

Posted by Tak Engle on March 12, 2007 at 10:42 AM (PDT)

6

Assuming the hype continues, I’d imagine Apple could completely change the smart phone market.  I know people who are desperate to buy an iPhone just from seeing the pictures but who don’t even know what a smart phone is.

Posted by TheJuice on March 12, 2007 at 3:43 PM (PDT)

7

I think that Apple will definitely do well in Asia with the iPhone. In Thailand, at least, we are used to buying expensive handsets with cheaper call plans. The O2 Atom, or those Dopod “smartphones” are selling well here. And they are priced at over USD1,000 each. So if the unlocked iPhone are sold at under USD1,000, I don’t see any problems at all. People here are started to ask about the phone now, like everywhere else in the world. Personally, I feel that the iPhone will sell better in Asia.

Posted by Bangkok_observer on March 12, 2007 at 8:21 PM (PDT)

8

Martin—During the iPhone’s keynote introduction, Steve Jobs stated that the goal was to sell 10 million iPhones in 2008. That implies sales from January 2008 to December 2008, not the first 12 months of release.

Posted by BJ Nemeth on March 13, 2007 at 2:41 AM (PDT)

9

Apple will release the equivelent of an iPhone Nano that will cost around $99 - thats how they will reach the 10million mark

Posted by ARIZA on March 15, 2007 at 9:34 PM (PDT)

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