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Apple debuts new Apple Store downtime sign

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By Charles Starrett

Contributing Editor
Published: Wednesday, April 11, 2012
News Categories: Apple

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Apple earlier this morning quietly replaced the online Apple Store’s downtime sign, according to AppleInsider. Long known for its “We’ll be back soon” yellow sticky note, which was joined by the text “We are busy updating the store for you and will be back shortly”, the old sign has been replaced by a more modern looking rounded square note with a textured white background and a gray Apple logo, with the text “We’ll be back. We’re busy updating the Apple Store for you and will be back soon.” The placeholder frequently appears in early morning hours when Apple is doing routine maintenance to the site, as well as during Apple media events where new products are announced.

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