News
Apple debuts ‘Pop-Lock’ commercial
Just one week after its last new iPod and iTunes commercial, Apple has aired yet another featuring silhouetted dancers. The new ad features the song “Technologic” by Daft Punk and is entitled “Pop-Lock” because of the style of dance moves used in it. Like last week’s “Rollerskating” ad, the commercial was shown during Saturday Night Live on NBC. Also of note, actor and Apple fan Will Ferrell wore an iPod shuffle in one skit.
Next: Forums: Your 'lounge,' iTMS poll, earphones, picky shuffles
Shop in the loungeStore for iPod + iPhone Accessories.
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market iPod products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- 2009 Best of Show Awards video now online
- Palm introduces iPhone competitor Pre
- Memorex rolls out speakers for iPod, iPhone
- Panasonic debuts SC-HC3 iPod stereo, iPod-docking TVs
- Mix: Keynote Remote, Pandora, Rogers, AdMob
- Massive Flickr photoset from Macworld Expo 2009 posted
- Apple: No new iPod, iPhone announcements for MW Expo
- iTunes goes DRM-free with variable pricing, OTA downloads for iPhone
- Full transcript of 2009 MWSF Keynote Address
- iLife ‘09 brings new features for iPhone, iPod touch
Recent Reviews
- Apple Earphones with Remote and Mic
- Apple In-Ear Headphones with Remote and Mic
- Apple iPod classic (120GB)
- Apple iPod touch Second-Generation (8GB/16GB/32GB)
- Apple iPod nano Fourth-Generation (4GB/8GB/16GB)
- Apple iPhone 3G (8GB/16GB)
- Numark TTi USB Turntable with Universal Dock
- Jensen JiMS-525i Docking Digital HD Radio System for iPod and iPhone
- Gear4 DUO Versatile Speaker System for iPod
- Boston Acoustics Horizon Duo-i
1
I hate to say, but I REALLY like the Rollerskating ad better!! Technologic was not one of Daft Punk best songs. I just caught wind on the hype with the Bow Wow rollerskating movie. Good MOVE Apple!! Piggyback the hype and hit a whole new market!! Smart (I hope they know this) Lastly, these 2 ads are great!! Well maybe because I hated the shuffle ad. Caesars are not my taste, but hey, each song hits a certain group(market).
Posted by Windowsman on May 15, 2005 at 8:54 AM (PDT)
2
hate the new song :(
Posted by dethbrakr in Tacoma, WA on May 15, 2005 at 5:19 PM (PDT)
3
Yeah… could have picked a much better song for pop-locking then anything by Daft Punk.
Posted by LilAlienD in Maryland on May 15, 2005 at 7:48 PM (PDT)
4
Wal-Mart has an ad where a guy is popping and it’s way better than this one by Apple.
No comparison between iTMS and Wal-Mart Music, but I did dig the Wal-Mart ad.
Has anyone else seen it? It has a guy in front of his garage listening to a Rio or Creative MP3 player and popping.
Posted by Talking Madness in Los Angeles on May 15, 2005 at 8:43 PM (PDT)
5
I like this ad. I guess it’s all aboutp personal preference… I even bought the song by Daft Punk because of its quirkiness.
Does this make me a lemming? Or am I simply part of the target audience that Apple was aiming at.
Oh, well. It worked. And I am pop-locking my ### off…
Posted by Armand in Washington, DC on May 16, 2005 at 9:17 AM (PDT)
6
FYI, there’s no such dance style as Pop-Locking. It’s a convenient term used by the mainstream press to clump two entirely different styles (Popping and Locking) of dance together. Some people will argue that the term implies they’re mixing the two styles together. That’s fine; however, the people depicted in the commercial are doing different forms of popping only (i.e. Boogaloo, Waving). There is no Locking at all in the commercial. And no, Slim the Robot (who was an original Locker) did Robot style which is not the same as the traditional Popping style (which is credited to Boogaloo Sam).
Posted by gr00vy0ne on May 16, 2005 at 10:41 AM (PDT)
7
where can i watch it
Posted by im_louise on May 18, 2005 at 12:02 AM (PDT)
8
c’mon peep roller skating is dead, we burried it in the 70’s. the pop lock it’s where it’s at. those are some of the sickest moves i’ve ever seen
Posted by ganzoed on May 31, 2005 at 6:40 PM (PDT)
9
Er Ganzoed what planet are you on? Popping and Locking were from the 70’s too…
Posted by Toby Jjang on July 5, 2005 at 3:39 PM (PDT)