Apple debuts two new iPhone 3GS ads | iLounge News


Apple debuts two new iPhone 3GS ads


Apple has started airing two new television ads for the iPhone 3GS. While both commercials feature the same white background as other recent iPhone ads, these new advertisements feature different narration voices, and are more testimonial in nature, telling how the narrator uses the iPhone. In “First Steps,” a mother tells how she recorded her son’s first steps using the iPhone, then sent the video to family members and initiated a three-way call with them to discuss the footage. “On Hold” features a male narrator explaining how he doesn’t mind being on hold since he can use his iPhone in the meantime to check email, pay bills, and purchase and play games. Both of Apple’s new iPhone TV advertisements are available for viewing on Apple’s website.

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I can’t believe Apple went that route with ‘First Steps’. I used to have a Nokia 3650 which could do all that back in 2003. And, the person giving the “testimonial” is really uninformed if she thinks she couldn’t have done it without the iPhone.

Apple should just stick to promoting the forte of the iPhone (the apps).

Posted by Mythwolf on February 22, 2010 at 5:21 PM (CST)

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