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Apple denies ‘four years’ iPod report, clarifies ‘for years’

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By LC Angell

Contributing Editor
Published: Friday, July 28, 2006
News Categories: iPod

Apple spokeswoman Natalie Kerris has confirmed to iLounge that she was misquoted in a Chicago Tribune article on failing iPods published earlier this week. The article had quoted her as saying that iPods have a low failure rate and that they are designed to last four years. Kerris said she told the reporter that the iPod was designed to last “for years”—not “four years.” The Tribune has yet to correct its original report.

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Comments

21

Sapporobaby:

1.  Why is it vital for a multiethnic website?

2.  How is not having an ethnic minority on all of its pages representative of a racist mindset?

3.  If apple put a token black person in all of its pictures, that’s all it would take to satiate you?

Posted by Arthur Barnhouse on July 28, 2006 at 2:34 PM (PDT)

22

“As I said, I could be wrong but not from the majority of their site.”

I guess that it is why they are called “minorities”!  Did you expect to see the “majority” of people on Apple’s website be “minorities”?  Even a quick scan of Apple’s website shows that minorities are quite well represented.  Stop trying to make an issue out of nothing.

Posted by mono2STEREO on July 28, 2006 at 2:41 PM (PDT)

23

Not to feed into it all, but one of the templates in iWeb not only has a “minority” on within it, but it’s a multi-ethnic couple: An african-american and Asian-american.

Posted by Stu on July 28, 2006 at 4:24 PM (PDT)

24

How did this go from a thread about iPod longevity to one of minority representation? 
“Four” years or “for” years is probably moot considering most of us will give in and upgrade when the next great model comes out…

Posted by ingallspod on July 28, 2006 at 4:32 PM (PDT)

25

@ ingallspod:

that is if we can afford to upgrade every year, not all of us can, and for the one’s that can’t, it would be nice for them to last four years!

Posted by something2sea on July 28, 2006 at 5:38 PM (PDT)

26

Sure…blame the reporter. For all anyone knows, the Apple spokesperson could’ve misunderstood what SHE was supposed to say and misspoke during the original quote.

No insult intended, but just because she draws an Apple paycheck doesn’t mean she’s necessarily the sharpest tool in the box. Besides, I think it’s probably safe to assume that the reporter does have some skills in listening to how she pronounced ‘for/four’ in the context of the actual sentence, missing conjunction in the reporting notwithstanding.

Posted by flatline response on July 28, 2006 at 6:28 PM (PDT)

27

“Has anyone noticed that Apple does not have any pictures of minorities anywhere on their web pages? None.

I wonder if the NAACP knows about this.

Time for a grass roots action “

Do you have nothing better to do with your time?

Posted by Mike M on July 28, 2006 at 7:09 PM (PDT)

28

nice cover up

Posted by feh1325 on July 28, 2006 at 7:30 PM (PDT)

29

I smell a rat.  And it’s name is sapporobaby.

I wouldn’t be surprised if the next assault on the iPod would be the race card.

Posted by Mr. Anderson on July 28, 2006 at 7:42 PM (PDT)

30

Nah, they make black iPods now so it’s cool.

Posted by Daniel on July 28, 2006 at 9:20 PM (PDT)

31

What about yellow ipods? brown ipods?  red…well….ALL red ipods?  eh eh?  Minis don’t count…they are easter-esque. And anyway go to japan and see how many ipods are out there.  THEN play the racism card…if you can.  who cares anyways if they are rascist….i brown…i don’t feel offended. 

LASTLY…..4 years is bull crap.  it CAN last 4 years…..probably longer…but us keeping them in constant use for 4 years is a stretch.  how many 1st or 2nd GEN-ers are out there?

Posted by jegero on July 28, 2006 at 10:40 PM (PDT)

32

You know, if people would just update their pods once in an eon, I think they would last a lot longer.  I mean, my 3g is beaten to hell, but it still works flawlessly.  I’ve dropped my mini into snow several times and there hasn’t been a single flaw with it at all.  I realize the batteries do get screwed up, but thats sort of what happens to Li-Ion batteries.

Posted by 3g on July 28, 2006 at 11:18 PM (PDT)

33

the ipod battery can be changed

it’s not because the ipod SEEMS to be one piece with no way to open it you cannot open it

battery are sold with a tool to open it. after you changed the battery you put everything in order and put the “up” and “down” of the ipod in position to close it again.
  and no scratch or whatever.

Posted by michel on July 29, 2006 at 4:42 AM (PDT)

34

LASTLY…..4 years is bull crap

That’s right. “For years” is a much safer definition…after all, two years fits under that definition just as easily as four or five or fifteen does.

Apple’s legal department must be breathing a bit easier with this ‘clarification’. Except of course with those of us who had battery failures in less than a year, but I guess they settled that in court, didn’t they?

Posted by flatline response on July 29, 2006 at 7:51 AM (PDT)

35

Sapporobaby - You continue to make a claim of racism on the part of Apple which has already been demonstrated to be false. Then you find it necessary to defame those who provided the evidence.

When someone makes a claim that proves to be false it can be attributed to ignorance.  Continuing that claim contrary to the truth demonstrated abject stupidity.  Grow up! (Nice job of hijacking a thread by the way.)

Posted by tbsteph in Maylene, AL on July 29, 2006 at 7:58 AM (PDT)

36

Sapporobaby has been banned for trolling. No need to continue to respond to his comments - he has previously appeared in other threads as an agitator and was only doing this to get a rise out of people.

Posted by Jeremy Horwitz in East Amherst, NY, USA on July 29, 2006 at 8:46 AM (PDT)

37

Yeah. I don’t doubt that iPods will last for “four” years, but the fact that Apple makes new models almost every 9 months will make your ‘Pod nearly obsolete around 3-4 years. But I was really happy to hear that iPods last a long time, because not many people (such as myself) can afford to upgrade to a new iPod every year when the old one works just fine.

Posted by Kal Varnsen on July 29, 2006 at 5:37 PM (PDT)

38

In regards to representing the Black Macbooks, I’m waiting for Apple to come out with this in their latest commercial series.

Posted by Ian on July 30, 2006 at 1:57 AM (PDT)

39

That’s ok, Apple.  All is fourgiven.

Posted by Downng on July 30, 2006 at 8:44 PM (PDT)

40

1.  There are minorities all over Apple’s website.

2.  It was a clear misquote.  If they were designed to last for “four” years, she would have said “designed to last for four years”.

Posted by shyguy on July 31, 2006 at 6:34 AM (PDT)

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