Apple design team accepts D&AD Awards in London | iLounge News

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Apple design team accepts D&AD Awards in London

Apple was named best brand and best design studio of the last 50 years at the prestigious D&AD (Design and Art Direction) Awards, and Apple Senior Vice President of Industrial Design Jony Ive and the rest of the design team flew into London to collect the awards. As The Weekly Standard reports, Apple’s design team has never before attended an award ceremony, and have rarely if ever been publicly photographed together, but all 16 members took the stage to receive the honors. Ive declined public comment at the D&AD Awards, which were held at Battersea Park, London.

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Ive also made headlines for an announced collaboration with German photography company Leica, which said that Apple’s famed designer will create a one-off version of the Leica M for charity, to be auctioned off by U2 singer Bono. The Leica M usually costs about $8,100, so an exclusive Ive-designed edition will almost certainly sell for an incredible premium. Design on the camera has yet to begin. [via Engadget]

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