Apple developer video takes shots at Android | iLounge News

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Apple developer video takes shots at Android

A brief Apple-produced video that highlights Apple’s iOS development tools—while taking veiled shots at Google’s Android OS—has been posted online. The video, presumably made for use at the company’s WWDC conference, features a number of notable developers talking about their experience developing for iOS, as well as other platforms. “We’ve actually spent some time working with other platforms,” said Calvin Carter of Bottle Rocket. “It’s a night and day difference. They’re more difficult for the user. They don’t have the power or the tools available. They don’t have the distribution network. They don’t have the standards, both in hardware or in software.” Later, Tom Conrad of Pandora added, “It’s really evident in Apple’s APIs, in the developer tools, that you’re working with something really mature, not something that was invented two years ago.” The full video is available for viewing on YouTube or can be seen in embedded form below. [via Fortune]

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Comments

1

Oh Apple wink

So the fact that iOS has a whopping two years lead time on Android means devs shouldn’t bother with it? I can point to numerous bugs in the iPod app on the iOS, many of which have persisted for entirety of version 3.X, so bragging about the maturity of the platform might be seen as a little premature when even Apple’s in-house programmers don’t have the time and/or personnel to see to something as central as the iPod app.

The problem with blatantly self serving propaganda like this is that it plays like blatantly self serving propaganda. Sure, the iOS is more mature. Sure, it has more polished developers tools, but the facts that put it in context are the weakness of the argument: Apple has a two year lead on Android, it’s bound to be more polished after four years than Android is after less than two with the resources behind it. Unfortunately for Apple, Android is far ahead at two years than Apple was at the same point and growing faster than Apple is currently (at least for now, Android is on track to surpass the iOS platform in market share some time in the next two years).

Apple needs to worry less about trying to win developers with warm fuzzy videos and policies that lock them to the platform “just because” and more about truly being the best pocket mini-computer platform. They’ve got a lead, and they can hold that lead by being the best, but they’re not going to hold the lead just by marketing. They need to be as aggressive as Google is in this fight (and, no, banning Adobe’s compiler based products and AdMob from the app store is not aggressive, rather it’s bullying and cowardly).

Posted by Code Monkey in Midstate New York on June 16, 2010 at 8:26 AM (PDT)

2

I have to agree with you for the most part. I really don’t think Apple needs to run this type of propaganda. They have a great device and solid OS. But, there is absolutely room for improvement. Like you stated, there are issues that they could address. Focus more energy on really pushing the envelop and less on campaigning. Based on that 600,000 pre-sell day, you don’t need to drum up support. Developers will flock to your platform because it is in millions of pockets and purses. They will even put up with your finicky app approval process (I get avoiding porn, just not possibly useful apps because they are too similar to something the OS already has…c’mon). Less preaching…more perfecting!

One point I would like to make though. Android has gone further in their initial two years because they had Apple to follow. Apple broke a lot of ground for Google. The path was a little less murky. I am in no way saying that Android would not have gotten to where they are. I am just saying it was a smoother road than Apple had.

It is great that Android is excelling. I think this will be beneficial to both Apple and Google. Not to mention all the consumers that reap the rewards of innovative competition. Based on the sheer number of devices and carrier networks, I am a little surprised Android hasn’t already surpassed iOS in market share.

Posted by Mitch on June 17, 2010 at 7:37 AM (PDT)

3

No question that Apple came out and showed a general road map to others that want to make smartphones into consumer level devices, but it’s still something remarkable to do what Google has done in less than two years.

I’m sure Google is going to wind up making their own boneheaded mistakes, but the key thing Apple has done is leave a nice void for developers and consumers with their overly restrictive policies, and Google is jumping in their with both feet to fill it.

One of the reasons why I have never liked having Steve Jobs in charge of Apple is he lacks the perspective that the vast majority of the world does not view things the way he does. My favorite time for Apple was when he wasn’t in charge. He surrounds himself with people who accept his egomania instead of people who put him in his place (I’ve long wondered what sort of ninja team they secretly hired to come in the dark of night with rubber hoses and beat him senseless to get iTunes and the iPod fully ported to Windows in the first place grin). I don’t understand where the blind spot is that prevents them from just doing the thought experiment: how successful in the long run would the iPod platform have been if it only worked with music from the iTunes store and all of Apple’s artist and label policies were designed to pressure them to only sell through the iTunes store? If that wouldn’t have worked for music and other media, what makes them think it’s such a great idea for software?

Posted by Code Monkey in Midstate New York on June 17, 2010 at 8:19 AM (PDT)

4

I often scratch my head about the decisions that flow through Apple. I do think Jobs can be too dead-set on certain issues. But, I also do not think Apple would be where they are without him. During the void (years without SJ) is when I embraced Windows. Apple was not putting out anything that made them relevant. Microsoft was in total control and Apple was clinging to existence.

For all of Steve Jobs faults, he does have vision. That vision may be too narrow at times, but he does see the way ahead and pulls the trigger. I admire his conviction at times and puzzle at it on other occasions. Take Flash. No really, please take Flash… But seriously. I have felt Flash was bloated and intrusive for years. Many people have. But Adobe was in no hurry to improve it. Why should they? It was a dominant player and no one was willing to demand action. Steve did. And he started this well before it made front page news. He asked Adobe to optimize a FlashMobile that would not destroy battery life and processor use. Adobe said “We are working on it.” Then, after over a year, he went back and told them that what they had passed off as “mobile ready” was not. He gave them more time to come around. Nope. Then he went ballistic and just shunned Flash altogether. That was certain to alienate many people. But he did it anyway. Because it needed to be done (again, my opinion as someone that does not miss Flash on my iPhone). That was a huge risk. But it doesn’t seem to have really come back to bite him. iPads and iPhones are flying off the shelf…without any Flash capabilities. Web developers are moving toward HTML5. It may take some time, but it is happening. Could Adobe wake up and fix Flash in the meantime? I hope so. It would be in everyone’s best interest. Who would loose in that scenario?

Now look at the iMac and iPod. They were his first big projects upon returning and they have driven nearly everything Apple has done since. He may surround himself with “yes” men, but I think he picks those people based on their ability to create…along with their “shared” views. Apple delivers beautiful and functional products based on that Jobsian vision (maybe he will use that in the biography wink). Microsoft lacks that aspect in most of what they do. They have become, for the most part, reactionary. They let others get to market with good ideas and then just add them to their arsenal with little rhyme or reason (see Vista and the original Zune).

I believe that the egomania can be tolerated as long as he is pointing it in the right directions. Unfortunately, he levels it on some things that just don’t deserve it. You and I have beat the music industry to death recently, but his egomania and clear vision of where music is headed forced the recording industry to make changes. I personally feel that it was a positive change that allowed smaller artists to work outside the construct of traditional label bull@#$%. This same model CAN work for the app side as well. Just like music, Apple is giving the smaller, independent developers a place to sell their wares. But, if they had used the same tactics on music that they are using on developers, it would have failed. “Ok, you can put your songs on our store. But, you must use Pearl drums, Zildjan cymbals, Gibson guitars and include no explicit lyrics. Otherwise, we will not allow it.” That is essentially what they are doing to developers. I don’t fully disagree with a lot of it, but they have to widen their view to see that creative license should not be quelled using a stringent checklist of do’s and dont’s.

Posted by Mitch on June 17, 2010 at 10:06 AM (PDT)

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