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Apple discontinues MobileMe retail box packages

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By Charles Starrett

Contributing Editor
Published: Thursday, February 24, 2011
News Categories: Apple, Digital Media

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Apple has notified resellers that it has discontinued the retail box version of MobileMe, shifting completely to online sales, according to a Mac Rumors report. Existing stock of the boxed version of MobileMe can continue to be sold while supplies last, the report states. The boxed version of MobileMe contained little more than an activation code and promotional materials, and therefore served primarily as a way to provide in-store visibility for the offering. Apple is said to be working on a revamp of the online service suite, and is considering making it a free service to serve as an online “locker” for personal data such as photos, music, and videos. As noted in the report, Apple executives confirmed during yesterday’s annual shareholders meeting that the company’s new data center in North Carolina should be opening soon and will primarily support its MobileMe and iTunes services.

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Comments

1

That sucks.  Amazon sells the boxed version for $69.99.

Posted by Dude on February 24, 2011 at 10:20 AM (PDT)

2

If Apple really wants to try and compete with Google and their ilk, they need to make this a free service. I currently pay for the MobileMe Family Pack. But I am just about to the point that I am going to drop to the very basic, free MobileMe email and start using alternate cloud based products. They can institute a fee for “large” accounts that require more storage. That would be on par with most of the other providers.

Posted by Mitch on February 24, 2011 at 12:24 PM (PDT)

3

@Mitch: There is no free MobileMe email option.

Posted by Rick on February 28, 2011 at 2:58 PM (PDT)

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