iLounge

Speaking at a recent Apple Developer Connection iPhone Tech Talk, John Geleynse, Director of Technology Evangelism for the company, has suggested that the iPhone is now a game console-quality platform. Speaking on behalf of Apple, Geleynse referred to the iPhone as a “gaming console,” adding that “it’s not a phone, it’s a console experience.” Geleynse’s comments come on the heels of Apple efforts to position the iPhone and iPod touch as gaming devices in recent months, beginning with the release of the company’s television ad for the second-generation iPod touch and continuing with select Apple retail store previews of upcoming Electronic Arts games. Apple Vice President of iPod and iPhone Product Marketing Greg Joswiak suggested in an interview that, “as we look at it, to us it really seems this is the future of gameplay. Whereas a lot of these devices [Nintendo DS and Sony PSP] are more in the past. And a big part of that is not just the device itself, which is easier to carry, and has the touch display and accelerometer which is great for gameplay, but it’s the electronic distribution of the apps as well.”