Apple Event Mix: Gaming, iPhone OS details, iPad trademarks | iLounge News


Apple Event Mix: Gaming, iPhone OS details, iPad trademarks

As speculation surrounding Apple’s upcoming media event continues to swirl, several noteworthy new reports are offering potential insights into the company’s upcoming announcements.

Beyond inviting several iPhone game developers to the January 27th event, as it has for past iPhone OS-related events, Apple has also interestingly invited gaming sites Kotaku and IGN to attend. Though it is possible that the invitations are designed merely to encourage the sites to cover gaming improvements to the iPhone OS for current and future iPhone and iPod touch devices, the invitation’s focus on Apple’s “latest creation” increases the likelihood that the company intends to push gaming as one of the new “creation’s” features.

iPhone OS 4.0 has been rumored to make its debut at the event alongside or as part of the tablet unveiling, and Boy Genius Report claims to have been briefed on several aspects of the new software by a “trusty Apple connect.” The report states that iPhone OS 4.0 will support multi-touch gestures OS-wide, will offer a “few new ways” to runs applications in the background, will feature many graphical and user interface changes to make navigating through the OS easier and more efficient, and will boast a “brand new” syncing capability for contacts and calendars. The report also states that the update will be available only for the iPhone 3G and 3GS—no mention of the iPod touch is made—but states that it will “put them ahead in the smartphone market because it will make them more like full-fledged computers,” adding that everyone is “really excited.” Although several of the enhancements listed in the report seem likely to be part of iPhone OS 4.0, it is worth noting that Boy Genius Report has a spotty track record when it comes to Apple-related announcements, incorrectly calling for Blu-ray support in iTunes 9, posting faked iTunes 9 screenshots, and predicting deeper social networking integration prior to iTunes 9’s official release last September.

Finally, new evidence suggests that Apple is considering naming its tablet device “iPad.” Slate Computing, the same company Apple supposedly used to acquire iSlate trademarks in the U.S. and European Union, was discovered to have applied for an “iPad” trademark in Canada in July 2009. This date is far more recent than the prior iSlate trademarks, which date back to 2006-2007. Similar trademark applications were filed in July in Hong Kong and Europe, by a Delaware-based company called IP Application Development (“IPAD”) and a UK law firm, respectively. Based on a source claiming to have knowledge of Apple’s plans, Mac Rumors discovered that this same company has filed for new “iPad” trademark applications in New Zealand and Australia within the last week, and while no direct link has yet been made between IP Application Development and Apple, the matching timing of the trademark filings by it and Slate Computing in July 2009 is suggestive.

It is worth noting that companies, including Apple, sometimes attempt to secure rights to several potential product marks before finalizing a name. Also noteworthy is the fact that Fujitsu appears to control the U.S. trademark for iPad, but as a current Apple component supplier, it would also appear to be a friendly negotiating partner should iPad turn out to be the product’s official name. Apple has in the past launched products without owning the trademark for their names, such as when it launched the iPhone despite the trademark being owned by Cisco, ultimately settling with the company after exchanging jabs and legal threats.

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Was iLounge invited?

Posted by Dale Jones on January 19, 2010 at 3:20 PM (CST)


iPad? Seriously? I hope it’s just name-squatting, because if not, Apple’s setting itself up for months of ridicule by comedy sketch shows. That name could single-handedly revive SNL (not including the brilliant Digital Shorts).

Posted by Warren piece on January 19, 2010 at 3:42 PM (CST)


We’ll be there.

Posted by Jeremy Horwitz on January 19, 2010 at 5:05 PM (CST)


I believe it’s a new Apple TV intro with a tablet styled remote that does more than just navigate channels and control the volume.  If you recall apple patented a 3d projection device as well.  And more recently they patented an entire home interface that controls all the functions within the house.  So the tablet will have gaming functions, but I also think it’s more of a media entertainment device for home use.  I don’t believe it’s going to be used as phone or anything like that.  Based on the splattered paint invites I think it might include some painting technology to be used as a possibly a Wacom replacement for the creative types….?

Posted by J Toche on January 19, 2010 at 5:46 PM (CST)


whatever it is, I hope apple makes a major breakthrough! The possibilities are endless if you think about it!

Posted by weirdalguy360 on January 19, 2010 at 6:40 PM (CST)


The interesting thing is that everyone seems to want to lump all the “Tablet” rumors into one device. It’s entirely possible that Apple plans on introducing a handful of devices that all utilize the same base technology. In other words, we could get a tablet computer (iSlate) some sort of touchscreen remote or larger form iPod Touch-esque gaming device (iPad) and even a graphics tablet for designers with an actual OS baked into the device instead of the pure-input nature of Wacom-style graphics tablets. Then again, it could be just one device, or it could be nothing: it still hasn’t been 100% confirmed Apple is even developing a tablet (though it’s certainly very, very likely at this point).

Posted by Chris Pratt on January 19, 2010 at 7:21 PM (CST)


This pseudo iphone/ipod/tablet hybrid is interesting…I mean, what might this piece do that i) a Macbook cannot, and ii) that an iPod cannot? Where is the middle ground?
My biggest question is this: What will word processing look like on this machine? With no keyboard, will it truly be a laptop replacement? I can’t see giving up my macbook for this machine if I cannot word process on it.

Posted by Mathboy33 on January 19, 2010 at 10:39 PM (CST)

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