Apple eyed Bill Simmons for exclusive podcast deal | iLounge News

News

Apple eyed Bill Simmons for exclusive podcast deal

Amid rumors of Apple showing interest in generating its own original programming, Re/code reports that the company held talks with former ESPN star Bill Simmons aimed at signing the sports commentator to an exclusive podcast deal. Sources familiar with the discussions said Apple media boss Eddy Cue floated the idea to Simmons a couple times over the summer, before Simmons ended up signing an exclusive “multi-year, multi-platform agreement” with HBO in July that includes a podcast set to debut in October. Apple also reportedly pursued the stars of BBC’s “Top Gear” for its own content — they ended up at Amazon. Before launching Apple Music, sources said Apple executive Jimmy Iovine was also toying with the idea of exclusive contracts for recording artists before settling on more modest exclusive offerings.

Comments

Related Stories

Subscribe to iLounge Weekly

Sign up for the iLounge Weekly Newsletter

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2017 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy