Apple faces challenges bringing movie rentals to Europe
Apple will face several challenges in bringing its iTunes Movie Rentals service to the European market, according to a new report. During his keynote address last week, Apple CEO Steve Jobs said that he was “dying” to expand the service internationally, and added that it would happen later this year. The International Herald Tribune reports that in order to make that happen, the company will need to overcome “legal and regulatory hurdles, copyright challenges, scheduling conflicts and technological issues.” “The biggest challenge that we have is just the structure of the market,” said Kevin Obi, senior vice president for digital assets at NBC Universal in London. Earlier this month, the European Commission warned that significant barriers face those attempting to develop digital media distribution in its 27 member countries. “Europe’s content sector is suffering under its regulatory fragmentation, under its lack of clear, consumer-friendly rules for accessing copyright-protected online content, and serious disagreements between stakeholders about fundamental issues” like copying of digital works, said Viviane Reding, the EU commissioner who oversees media, in a statement. Reding said that she would propose ways to make it easier to sell content online by midyear.
Other challenges facing Apple include the system of staggered release schedules for films both in theaters and on DVD, which often vary from country to country. “Content distribution in Europe is very tricky,” said Carl Gressum, a senior analyst in London with Ovum, a telecommunications and media consultancy. “It’s very hard to do pan-European deals.” In addition, some politicians worry that making it easier to sell movies across the European market might also widen the door for Hollywood films, which is a problem in smaller countries that fear it could cause a decline in their own cultural industries. Despite the challenges, the article suggests, Apple may be more familiar with these challenges than most of its competitors, due to its negotiations with the European Commission over iTunes pricing, which led to Apple lowering its iTunes Store music prices in the UK to match those across the rest of the continent.
- Free ad-supported iTunes Radio to end Jan. 29
- Apple Hi-Res Audio coming in 2016?
- Apple releases iTunes 12.3.2
- Apple raises some iTunes Match, iCloud Music Library limits to 100K songs
- Some Apple Music and iTunes Match services may be illegal in the U.K.
- Apple under investigation in Germany for audiobook deal with Amazon
- Federal bill aims to take regulatory power for phone encryption out of state hands
- Job post shows Apple emphasizing new complications, faces for Apple Watch
- New comments hint at forthcoming streaming TV service from Apple
- Apple Music available on Sonos starting today
- Screen protector installation now available at Apple Stores
- Russia mulling tax increase on App Store purchases, other Apple services
- Lawyers threaten to sue Apple over ‘Error 53’ codes disabling iPhones
- Apple releases iOS 9.3 beta 3, tvOS 9.2 beta 3, watchOS 2.2 beta 3 to developers
- Indie game ‘The Binding of Isaac: Rebirth’ rejected by Apple over violence toward children
- Apple likely to receive approval to open retail stores in India
- Vicks SmartTemp Wireless Smartphone Thermometer
- Gumdrop Cases DropTech Case for iPad Pro
- Edifier MP700 Rave Portable Bluetooth Speaker
- Just Mobile HoverDock for Apple Watch + HoverDock for iPhone
- VRS Design Dandy Layered Case for iPad Pro
- Just Mobile TENC for iPad Pro
- Native Union DOCK Lightning
- Native Union DOCK for Apple Watch
- Hitcase Pro+ Action Pack and Snap for iPhone 6/6s
- Urban Armor Gear Trooper for iPhone 6/6s
- Inside the betas: What’s new in iOS 9.3 and tvOS 9.2 (Updated)
- Life with HomeKit: Our experiences with Apple’s home automation system
- Under the Radar: 10 ‘hidden’ details about the new Apple TV
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!