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Apple, Fox working on iTunes movie deal?

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By Charles Starrett

Contributing Editor
Published: Tuesday, December 4, 2007
News Categories: iTunes

Apple and Twentieth Century Fox are working on a deal to offer the studio’s new releases and back titles through iTunes beginning early next year, according to a New York Times report. The report, citing Pali Research analyst Richard Greenfield, states that Apple has relented and has agreed to a higher wholesale price (estimated to be around $15) for movies. The report also states that pressure from Amazon, which also sells downloads from Fox and other studios, may have effected Apple’s decision. According to the article, the studios are also hoping to create “premium” versions of DVDs that include an iPod-formatted copy of the movie. Twentieth Century Fox recently tried something similar with the DVD release of “Live Free or Die Hard,” which includes a digital copy of the movie protected with Microsoft’s Plays For Sure DRM.

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Comments

1

Why buy a movie on iTunes that is inferior to DVD movies?? I’d rather buy a PSP. Netflix is better too.

Posted by Matt D. on December 4, 2007 at 8:18 AM (PDT)

2

It depends on the convenience factor.  Not everyone knows how to rip a DVD and convert it into an iPod-ready video.  And not everyone who knows how to wants to spend the time to do so.

For me, it greatly depends on the price point.  The prices are borderline too high already for me.  Any higher and I definitely won’t be making any purchases.

But that’s probably what Fox wants anyway.  They want iTunes movie store to fail and for actual DVD sales to remain strong.  The last thing Fox wants is for iTunes to do to DVD sales what it has already help do for CD sales.

Posted by dodo on December 4, 2007 at 8:29 AM (PDT)

3

Re: Why buy a movie on iTunes that is inferior to DVD movies?

The only reason I can think of is rentals.

Posted by Jeremy on December 4, 2007 at 8:47 AM (PDT)

4

I thought that the idea for live free or die hard would be a good one except that there is NO MAC SUPPORT!!!!!

Posted by david on December 4, 2007 at 9:21 AM (PDT)

5

‘...may have effected Apple’s decision..’

Perhaps ‘affected’?  Maybe?  Yeah.

Posted by mwilgar on December 4, 2007 at 11:51 AM (PDT)

6

Buying a regular DVD that includes an iTunes-ready copy as a bonus? Excellent idea!!!

Posted by bookcase on December 4, 2007 at 2:17 PM (PDT)

7

$15 for a movie on Itunes?  Too expensive.  1.99 is the right price.

Posted by Slick on December 7, 2007 at 9:19 PM (PDT)

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