Apple hires IGN editor as App Store games manager | iLounge News


Apple hires IGN editor as App Store games manager

Apple has hired long-time IGN editor Matt Casamassina to help manage the App Store’s games section. Casamassina worked at IGN for over a decade, focusing primarily on Nintendo; his official title at Apple will be global editorial games manager, App Store. “I will be leading the charge for games on the App Store, so whether you browse through iTunes, iPhone, iPod Touch or iPad, the games content you see will be handpicked and organized by me and my team[,]” Casamassina wrote in a post on his personal blog, adding, “I couldn’t be happier.” Nintendo of America president Reggie Fils-Aime recently made some disparaging remarks about gaming on iPhone OS devices, saying that Apple “is not having an impact on Nintendo when you look at our business, our volume, our hardware, our software,” later adding that the iPhone isn’t a “viable profit platform” due to the ratio of free to paid downloads.

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I’m still unconvinced the iPhone OS is a threat to Nintendo in the near future, but if Nintendo doesn’t stop behaving like such asshats with their downloaded games, it will be. For reasons that only a drunken Japanese businessman *might* be able to explain (but I doubt it), you buy a downloaded game only for that particular hardware device. You can re-download a game a billion times on the same Wii/DSi, but you can *never* transfer that game to another Wii/DSi, and Nintendo is sticking firm by this asinine policy even with the new, “please upgrade to me” DSi XL. Drop that DSi and break it, you didn’t just lose $180 worth of hardware, you also lost every single game you paid to download, WTF?

So, with IGN being one of the more thorough, heavily trafficked DS sites out there and Apple having gotten the simple concept of tying your DRM’d stuff to an account, not a device, this highlights how bold Apple wants to be in this market.

Posted by Code Monkey on April 26, 2010 at 10:54 AM (CDT)

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