Apple hires radio exec for iTunes Radio | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

Apple hires radio exec for iTunes Radio

Author's pic

By Phil Dzikiy

News Editor, iLounge
Published: Tuesday, December 10, 2013
News Categories: Apple, iTunes

Apple has hired a top traditional radio executive to help make advertising deals for iTunes Radio, Ad Age reports. Michael Pallad, formerly of Cumulus Media, is now leading international ad sales for iTunes Radio. The report notes that Apple is getting ready to “offer the service widely to advertisers in 2014,” following expiration of initial ad contracts made for iTunes Radio’s mid-2013 launch. Apple is seeking year-long commitments from advertisers that are worth at least $1 million. Apple SVP Eddy Cue has said plans are to bring iTunes Radio to more than 100 countries, with the service expected to launch in a number of countries early next year.

« AT&T CEO: Bye, device subsidies, hello financing

Apps: 12 Days of Gifts, The Animal Alphabet Singers, Drawing Together + FIFA »

Related Stories

Comments

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.