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Apple hires Sony Ericsson exec to head Latin America

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By Charles Starrett

Contributing Editor
Published: Tuesday, January 24, 2012
News Categories: Apple

Apple has hired away Anderson Teixeira, former President of Sony Ericsson U.S. and Head of Region North America, to become its new head of Latin American operations. According to 9to5Mac, Teixeira, whose official title at Apple will be Latin America General Manager, had been with Sony Ericsson for ten years, and started at Apple earlier this month. A mid-2009 profile on Teixeira revealed that he is a native of Brazil, and during his time with Sony Ericsson was based out of Miami, FL, Raleigh, NC, and Munich, Germany. For Apple, Teixeira will operate out of Apple’s Coral Gables, FL office.

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It’s finally a prove that Mr. Tim Cook is there because he deserve, afterall, and that he is it’s eyes VERY opned. We will see, I can bet, during 2012, the REAL thing about so called “brazilian taxes” on iPhone final price going to the trash. 100% of my best wishes goes to Mr. Teixeira, be VERY welcome… and to it’s ex… R.I.P.

Posted by Pedro Gama on January 24, 2012 at 9:50 AM (PDT)

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