News
Apple hires Xbox vet Burrowes to head Euro app marketing
By Charles Starrett
Senior Editor, iLounge
Published: Thursday, February 2, 2012
News Category: Apple
Apple has hired former Xbox Live marketing boss Robin Burrowes. According to MCV, Burrowes, who had worked at Xbox for seven years, will become Apple’s marketing head for the App Store in Europe. Prior to his work with Microsoft, Burrowes worked for MSN and HMV. As noted in the report, Burrowes is the latest in a sting of high-profile British gaming executives Apple has added to its team, with most new additions focused on the marketing of either apps or iOS hardware.
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