Apple hits 100 HD-Dolby rentals, still misses 1,000 SD mark
If the latest summary pages generated by the iTunes Store and Apple TV can be believed, Apple has reached its previously stated goal of offering 100 “high definition video[s] with 5.1 Dolby Digital surround sound” for rent, yet still lags considerably behind its promised 1,000 standard-definition rentals—numbers originally promised by the end of February, but missed by wide margins. A count this afternoon of titles listed in Apple TV’s “All HD” section showed that the company is currently offering 197 high-definition movie rentals through Apple TV, with 100 of those rentals including Dolby Digital sound, and the remaining 97 offering only stereo sound. Notably, one of the Dolby Digital rentals—American Gangster—is available in two versions, making the company technically just shy of the 100 mark, assuming that its All HD tally is comprehensive.
By comparison, the iTunes Store’s standard-definition rental number remains markedly below 1,000, though searches of the Store’s catalog yield different totals. While the store’s All Rentals section shows a total of 390 standard-definition movies currently available for rent, up only modestly from the 384 offered in early March, a Power Search of the store suggests that 604 movie rentals are currently available; the difference appears to be attributable to the “All Rentals” section excluding movies that are available for both rental and purchase. It is unclear whether Apple is still attempting to ramp up numerically to compete with Amazon’s Unbox and Netflix’s Instant Watching movie rental service, which already offer thousands of titles.
- Apple TV adds 120 Sports channel
- Apple responds to EU iTunes refund abuse
- Apple introduces 14-day refund policy on iTunes purchases in the EU
- Apple found not guilty in iPod, iTunes Store lock-in suit
- Apple TV adds Dailymotion, Fusion, The Scene, UFC channels
- Antitrust lawyers claim Apple deleted competing songs from users’ iPods
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
- Notes from Apple’s Q1 2015 earnings call
- Cook: Apple Watch shipping in April
- Apple Q1 2015: Record $74.6B revenue, 74.5M iPhones, 24.4M iPads
- Apple Pay support coming to more vending machines, kiosks, parking meters
- Apple releases iOS 8.1.3
- Apple TV adds 120 Sports channel
- Report: Bank verification methods leave Apple Pay vulnerable to fraud
- Apple filing reveals executive compensation plans, earnings
- Report: Apple Watch battery life expected to be about 19 hours
- Apple outlines limited HomeKit support for non-HomeKit accessories
- Odoyo Power+Shell EX Rechargeable Battery Case for iPhone 6
- Patriot Memory Fuel iON Magnetic Charging Case with Charging Pad for iPhone 6
- Lenmar Maven Battery Case for iPhone 6
- STM Studio for iPad Air 2
- VSN Mobil V.360 Camera
- Booq Booqpad for iPad Air 2
- Incipio offGRID Express for iPhone 6
- Incipio Tuxen for iPad Air 2
- Incipio Trestle for iPhone 6 Plus
- Urban Armor Gear Folio Case for iPad Air 2
- Can I share in-app subscriptions among family members?
- Can I cancel or ‘unsend’ sent iMessages?
- Ten Things You Didn’t Know About Apple’s HomeKit
- Reorganizing files in the iTunes Media Folder
- Exchange text messages between two iPhones with no cellular data plan
- The Booths of the iProducts Marketplace at CES 2015
- Hands-on with CarPlay at CES 2015
- iLounge announces its CES 2015 Best of Show Awards
- Five Things to Watch for at CES 2015
- Last-Minute Holiday Gift Guide for 2014