Apple increases EU App Store prices, adds currencies

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Apple increases EU App Store prices, adds currencies

Apple has increased the prices of apps sold in Europe due to exchange rates, ComputerWorld notes. The minimum price for an app purchased in the Euro zone is now €0.89 —about $1.15 — up from €0.79. Apple takes about 39 percent of each sale, while developers get roughly 61 percent. “From time to time Apple adjusts prices of products in countries due to changes in exchange rates,” Apple spokesman Alan Hely said in an email.

Also, more app buyers can now make purchases in their local currencies instead of U.S. dollars. Local currencies supported in the App Store now include Russian rubles, Turkish lira, Indian rupees, Indonesian rupiah, Israeli shekels, Saudi Arabian riyals, South African rand, United Arab Emirates dirhams, and Danish kroner.

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Comments

1

So, Apple hikes prices 12.5%, using the currency exchange rate as an excuse.

Will someone in authority get Apple’s written promise that when exchange rates change in the other direction, they’ll immediately reduce their exorbitant prices?

Posted by Ron Hughes on October 27, 2012 at 11:26 AM (PST)

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