Apple: iPhone 4S pre-orders top one million in 24 hrs | iLounge News


Apple: iPhone 4S pre-orders top one million in 24 hrs

Apple has announced that pre-orders for the iPhone 4S exceeded one million in the first 24 hours the device was available for pre-order. According to the release, the pre-order total surpasses the previous single day pre-order record of 600,000 set by the iPhone 4; AT&T in particular said over the weekend that it received more than 200,000 iPhone 4S pre-orders in the first 12 hours. Notably, it appears that pre-orders have now accounted for all available stock, as Apple is now listing new orders as shipping in 1-2 weeks. Apple will release the iPhone 4S this Friday, with Apple Retail Stores opening at 8 am local time for the launch.

“We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”

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Apparently there were enough people not upset with the incremental upgrade…

Posted by Alden Wilkins on October 10, 2011 at 10:39 AM (CDT)


@1: That’s pure non-logic. There are billions of people in the markets the iPhone 4S is being made available in, there are only about 200 million iPhones already sold across the globe going back to the first iPhone in 2007. Selling 1 million 4Ss couldn’t even begin to reflect upon the general perception among those who actually follow this stuff. Heck, considering the rate Apple has been moving iPhones in the past year, they’d have sold as many iPhones with no upgrade at all in the period of time represented by the pre-order period.

Posted by Code Monkey on October 10, 2011 at 12:01 PM (CDT)


OK, let me re-phrase that…

1 million people like the 4S.

1 million sales of anything in 24 hrs is impressive, especially when you add in the # of handsets they will sell on Friday at the stores and the # that are now on back order on line, this will be a huge launch.

Posted by Alden Wilkins on October 10, 2011 at 12:16 PM (CDT)


Rephrase or not, you miss the point: Before the announcement, Apple was selling iPhones at the rate of about 1 million per week. So you announce the 4S will be available for the same price people were paying for the 4 just prior. So, for a device that won’t ship until later this week, preselling a million says NOTHING about the quality of the 4S relative to the 4. Had there been no 4S Apple would have sold a million 4s over the same period represented by the pre-sale.

As for just how large the launch will be, let’s wait until it actually is a large launch. The current numbers mean nothing and predict nothing.

Posted by Code Monkey on October 10, 2011 at 12:45 PM (CDT)


It will be interesting to see how many 4S’s they sell in a week, not just 24 hours.

I want to know who the million people were that bought a 4 last week?

Posted by Alden Wilkins on October 10, 2011 at 1:07 PM (CDT)


How is it an incremental upgrade? Better processor, change in the antenna structure, better camera and Siri.

Posted by Todd Culver on October 10, 2011 at 2:42 PM (CDT)


that was meant to be tongue in cheek for people upset about it not being a 5.

I can not wait to get mine.  I have a 3GS, and did not get a 4 when they come out.  I aim looking forward to the upgrade.

Posted by Alden Wilkins on October 10, 2011 at 4:02 PM (CDT)


The comparison to prior numbers is also not entirely valid.  The iPhone 4 may have set a record, but it was also only launched in five countries initially, and I’m not sure pre-orders were available in all of those countries.  The iPhone 4S adds Canada and Australia to the initial launch, and every country except Japan has pre-orders available. this time around.

As for the incremental upgrade, TIm Cook mentioned that about half of all iPhones that have ever been sold were iPhone 4’s.  This means that about 70 million or so people who have bought iPhones haven’t bought an iPhone 4.  These people are either still using an older iPhone model or have abandoned the platform entirely in favour of something else.  However, considering the relatively high satisfaction rate among iPhone users in general and the fact that most users are locked into two-year contracts, I’m sure there are a large number of users out there for whom the iPhone 4S is actually a huge upgrade.

Posted by Jesse Hollington on October 10, 2011 at 5:14 PM (CDT)


I’d also consider the selective presentation of data by Apple, masters of PR. They made the statement today, three days after the pre-orders started. They may have sold 1 million in the first 24 hours, but whatever they sold in the subsequent 48 hours were not the sort of numbers they wanted to make public, again supporting the observation this is basically the same number of iPhones they’ve been selling all along, it just now happens to be the 4S those willing to drop a couple of bills up front are buying.

Posted by Code Monkey on October 10, 2011 at 5:48 PM (CDT)

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