iLounge

1

Damn smart on Apple’s part. Damn smart.

Posted by FahrenheiPod 451 on November 9, 2006 at 9:09 AM (PDT)

2

Not Really. $5 for a second box with Apple’s insignia on it, all but telling the person what’s inside? No thanks.

Posted by chriswn in santa cruz on November 9, 2006 at 9:25 AM (PDT)

3

i think it’s a great idea

it’s like a second gift, not only do you get the iPod, but you get to look at this cool slick looking gift that pwns everyone else’s gift

and the best part: it’s only $5 more! Who wouldnt buy this for their kid! Heck, I’d even wrap it up in my own paper on top of it just to trick them!

Posted by fxspec06 on November 9, 2006 at 11:37 AM (PDT)

4

chriswn is right; the Apple logo on the box is a DEAD giveaway. What measure of surprise is in there for that?

Gift boxing an iPod is fine, but at least hide the logo underneath the ribbon.

Posted by flatline response on November 9, 2006 at 1:12 PM (PDT)

5

Actually, if you look at the pics on the Apple site, the logo is only on the white greeting card, not the actual box.

Posted by Tim on November 9, 2006 at 2:26 PM (PDT)

6

It might be worth the $5 if the origami box is a design from the same team that designed the iPod and the packaging.

If the box is thick enough to last for other uses.

Posted by wco81 in West Coast on November 9, 2006 at 6:27 PM (PDT)

7

Who would pay $5 for a white box? Do they not think the boxes the iPods are shipped in are good enough?

Posted by justin on November 9, 2006 at 7:09 PM (PDT)

8

Someone order and ipod with this so we can see..what they look like!!!!!

Posted by Eric Lewis on November 9, 2006 at 7:09 PM (PDT)

9

It’s a good idea. Who cares if it’s got the Apple logo on it? I like the idea that it restores a measure of the beautiful box packaging that iPods used to come in. An artistic “upgrade” that’s well worth $5 at Christmas.

Posted by Japester on November 9, 2006 at 7:21 PM (PDT)

10

CMON!!… its just regular white box with with a red ribbon around it… wtf? how is that artistic?

Posted by Dustin on November 9, 2006 at 9:14 PM (PDT)

11

Yea, women are always ######## the blue Tiffany boxes are a give away where I bought the gift from - damn, it’s not from COST PLUS or the YARN BARN ... I don’t know, they seem like they are happy but I guess it’s all just an act

Besides, you can sell it on ebay for $7.99

(though Tiffany give you the box for free - though I’m guessing they factor that into the price)

Posted by jbelkin on November 9, 2006 at 9:27 PM (PDT)

12

HOLY CRAP GUYS! Apple just released a white box! Let’s blog about it some more.

Posted by abstraxion on November 9, 2006 at 10:25 PM (PDT)

13

Wow. Just wow Apple, they amaze me every time. Sorry, but I clssify this as a gimmick.

Posted by ddsd on November 9, 2006 at 11:03 PM (PDT)

14

Am I the only who thinks this box should come free with the purchase during the holiday season?  I mean, how much can this thing seriously cost to make, honestly?  meh

Posted by canadan on November 9, 2006 at 11:04 PM (PDT)

15

This is a cool idea for people like me… the ones who couldn’t wrap a gift to save thier lives… During the holiday seasns you’ll see me on that line.. to get presents girft wrapped…

Most places won’t wrap a present bought else where… I’m buying my sis an iPod for xmas so this is good to know!

Posted by Glorybox3737 on November 10, 2006 at 7:23 AM (PDT)

16

Go to the website, they show you what the box looks like and how it opens up to reveal the iPod inside. So, I doubt you can “re-use” the box for other gifts, and no, the box doesn’t have a logo on it.

Posted by topher on November 10, 2006 at 3:16 PM (PDT)

17

It’s a great idea for corporate gifts, especially how slick the presentation is. But when a company sells millions of units as Apple does, you can’t expect anything but the most generic.

Posted by peter on November 10, 2006 at 6:19 PM (PDT)

18

That is some damn expensive red ribbon.

Posted by s on November 12, 2006 at 11:01 AM (PDT)