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Apple offers mass volume discounts of up to 20% for iTunes

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By Jeremy Horwitz

Editor-in-Chief, iLounge
Published: Friday, August 27, 2004
News Categories: iTunes

MacMinute reports: “The iTunes Volume Discount Program allows companies and educational institutions to purchase iTunes Music Store download codes in bulk, which can then be distributed and redeemed for free music. There is a minimum purchase requirement of 25,000 song downloads for commercial entities and 10,000 volume song downloads for educational institutions. ... The company revealed that it is able to offer discounts of as much as 20 percent off the standard 99 cent pricing for certain bulk purchase levels.”

So much for Apple’s “10 cents a song” profit margin on iTunes songs. MacMinute also notes that Apple is offering new iTunes encoding and marketing tools to music companies.

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Comments

1

Can wait till this kind of dumb marketing takes apple down.  I dislike them in a big way.

Posted by Macs are lame on August 27, 2004 at 10:46 PM (PDT)

2

why do companies and educational institutions need music?

Posted by Vincent on August 28, 2004 at 12:49 AM (PDT)

3

Its so Colleges and Universities can purchase music for students to discourage illegal downloading on their school networks.  I’m sure when they sell at this kind of discount for volume, the record labels give them some kind of consession.

I’m sure N.C. State will be first in line, being their incoming freshman are getting the free iPods

Posted by jwc110869 in Rochester, NY on August 28, 2004 at 2:34 AM (PDT)

4

Macs are lame?  I don’t get your attitude.  If there was something fundamentally wrong with them then maybe I would feel the same way.  I’m sorry you dislike them so strongly; it’s like saying you don’t like BMW’s or Lexus’.

Anyway back to the point of this article… they must be doing it to further discourage illegal downloading, which seems to be working due to itunes and other download services.  Maybe this is why the above poster hates macs; they are making illegal downloaders look even worse than before, and he is one.

Posted by biglouddrums on August 28, 2004 at 3:39 AM (PDT)

5

macs are lame
bmws are lame
most lexuses are lame too

illegal downloading is fine
your all a bunch of liberals, your hero micheal moore has said that downloading is fine

Posted by macs are SUPER lame on August 28, 2004 at 5:38 AM (PDT)

6

heh… what a loser.
what, do you prefer fords and dells? why are you even ON this site? pfft.

Posted by wow on August 28, 2004 at 5:50 AM (PDT)

7

This isn’t neseccarily a bad idea.  Apple probably worked it out with the record labels to adjust the deal so that they don’t take too big a hit in the shorts with this one.  While they may be giving music away for free, it may work on the same level that free samples of, say, some smoothie place do.  People realize that it’s easy to download from them and realatively cheap, so they plug in their credit card number and download away. 
This would be good for my university because they’ve locked down the entire network to the http, ftp and AIM protocals.  Of course, they’ve never heard of tunneling or port forwarding. 

Also, to the macs are SUPER lame dude, you’re entitled to your opinion as much as anyone, though you’re expressing it in the wrong venue.  Considering this is a site dedicated to the glorification of Apple hardware, all you’re really going to do is make people angry.  Very few minds will be changed and even fewer people will switch to Windows.  I don’t know if you’re a shill for Microsoft or what, but unless you get your jollies from pissing off some internet geeks your efforts are misplaced.  And you’re wrong, BMWs rock the house.  Even though Mercedes are better.

Posted by Alden on August 28, 2004 at 6:15 AM (PDT)

8

no dells suck
i prefer to build my own computers, thanks
and yes ford makes better cars then bmw or toyota

Posted by macs are still lame on August 28, 2004 at 6:16 AM (PDT)

9

Why should colleges and universities be giving iPods to students?  They won’t be using them for anything other than music.  I don’t remember colleges giving students a Sony Walkman back in the day.

If universities are truly worried about file sharing, then all they have to do is track student i.p. #s and tell students if they share copyrighted material they will be turned over to the authorities.  Pretty simple.

Posted by collegestudents are lame on August 28, 2004 at 7:31 AM (PDT)

10

collegestudents are lame -

Universities are a money making business.  They turn someone over to the ‘authorities’ and they could lose future money.

Prevent something from happening, and you keep getting the 100k college degree money from a student.

Posted by Schiano on August 28, 2004 at 8:45 AM (PDT)

11

Build your own computers. ahhahahah yeah im sure your home built computer with ten fans, lame skull chorme fan grill, neon tubes with a plexi glass case is way cooler than Macs.

dream on kid and go back to building the fastest crap PC

Oh and trade in that garbage Creative Zen player and buy that pink iPod mini you have been craving

Posted by ariza on August 28, 2004 at 10:04 AM (PDT)

12

Why is anyone considering this to be big news?  You should expect a discount when you buy 25,000+ of anything.

It’s not going to discourage illegal downloading as much as if the university just says they’ll kick you out if you download on their network.

Students would be in fear of other students ratting them out.

Posted by Big Sid on August 28, 2004 at 11:36 AM (PDT)

13

it’s an interesting promotion for companies who wish to run a competition offering songs.

if you’re not pepsi and can’t afford to buy zillions of songs, at least you can start with a 25,000 tunes competition.

it’s good for apple, and it’s good for the companies as the tunes are prizes with no shipping and handling costs: you just send an email with the code to winners.

Posted by wuss on August 28, 2004 at 1:14 PM (PDT)

14

too bad i dont have a creative zen
iriver h120 owns ur little ipoop

nd no my case doesnt look like a honda civic
ipod minis are way too small
why would i spend 250$ for small harddrive?

Posted by ariza is lame on August 28, 2004 at 1:24 PM (PDT)

15

You already spent over $300 for 20gb with the iriver, so I wouldn’t be surprised if you made another economically retarded purchase.

Posted by ariza is lame is lame on August 28, 2004 at 4:09 PM (PDT)

16

lamity lame lame lame.
ipods are not lame.
and PCs are not lame.  i prefer to call them functionally-challenged.

Posted by lame-sayers are lame on August 28, 2004 at 4:19 PM (PDT)

17

I’d like to point out that a certain model of 2000 Ford has a new recall every other month. Great cars…

Posted by Red on August 28, 2004 at 4:29 PM (PDT)

18

caring enough to sit and argue about a this is lame, especially to be down right rude do so.

Posted by nerds are lame on August 28, 2004 at 4:53 PM (PDT)

19

besides, there selling ipods! thats how they cover costs! government is happy, consumers are happy, the man is kinda happy, and the artist are happy! the more that itunes is associated with cool stuff like contests the more ipods they move.

Posted by nerds are lame on August 28, 2004 at 4:56 PM (PDT)

20

“PCs are not lame”

PCs are lame.

Macs are lame.

Amiga Forever!

Posted by amiga forever on August 28, 2004 at 6:09 PM (PDT)

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