Apple ‘on track’ for 10 million iPhones in 2008 | iLounge News

Apple ‘on track’ for 10 million iPhones in 2008

During an appearance at the Goldman Sachs Investment Symposium, Apple COO Tim Cook spoke about the iPod and iPhone, and calmed investors by stating that the company is on track for its goal of ten million units sold by the end of the year. “We are right on track for where we want to be,” Cook said. “The four million units we’ve sold over the first 200 days gives us confidence that we can achieve ten million units in 2008.” Describing the iPhone as more of a platform than a device, Cook said that post-SDK, developers would “only be limited by [their] imagination.” Cook also defended Apple’s decision to go with an exclusive carrier, revenue-sharing model for the initial iPhone rollouts, but added that the company is “not married to any business model.”

Regarding iPods, the Apple executive said that weaker-than-expected fourth quarter iPod unit sales numbers might be attributable to the iPod shuffle, which fell 17 percent year-over-year in unit sales globally, and even more than that in the US. Cook said that Apple wasn’t seeing signs of iPod market saturation, adding that 40 percent of iPods sold last quarter were purchased by first-time iPod owners. Finally, Cook admitted that although the iPod touch might have cannibalized some iPhone sales, he’d rather Apple cannibalize Apple than an outsider, adding that the launch was “very successful.” An audio webcast of the event is available from

Related Stories



“not married to any business model.”
is supposed to be for the future markets e.g. in China, where Apple had problems with the carriers.
Or Italy. The italian market is more then saturated. Everyone has more than 1 mobile and actally NO ONE is signing contracts. They use the prepaid / PAYG option.

Posted by Stefan on February 28, 2008 at 5:41 AM (CST)


Not much surprise that Shuffle sales tanked in Q4 since it received neither an update nor a price drop last September (I’m not counting the new color selection as an update).

Posted by Dyvim on February 28, 2008 at 9:56 AM (CST)

Subscribe to iLounge Weekly

Sign up for the iLounge Weekly Newsletter

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2019 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy