Apple, Orange negotiating iPhone price cut | iLounge News


Apple, Orange negotiating iPhone price cut

Apple and Orange are in talks to lower the price of the iPhone in France, according to a report from French business daily Les Echos. Citing a source close to Orange, the article says that Apple is encouraging Orange to adopt the subsidized pricing model, currently being used by O2 in the UK and T-Mobile Germany to sell iPhones with mobile contracts, in order to boost sales. Orange is said to be seeking a revision in its revenue-sharing agreement with Apple in return for subsidizing the phone; however, the company told Les Echos there was “no question of changing the business model of the iPhone,” adding that “everything is going well.” According to the report, sales of the iPhone in France have reached 100,000 units since its launch on November 29, 2007.

« European carriers facing losses on first-gen iPhone

Mix: iPhone in India, Ireland, and Switzerland »

Related Stories



they’re a bunch of fruits!

Posted by jeff on April 18, 2008 at 9:45 AM (CDT)


Why is the IPhone going down in price everywhere but the USA?

Posted by Calvin on April 18, 2008 at 1:20 PM (CDT)


I suspect that sales are not as good in Europe - I still have yet to see any figures of UK sales for the iPhone. O2 keep talking about increased business but as far as i know they have not put in black and white “we have sold xxx thousand iPhones”.

So, they’re reducing the price and increasing the package ‘contents’ (more texts/minutes etc) to entice people to buy.

Posted by Bob Levens in UK on April 18, 2008 at 1:34 PM (CDT)



Finally, the shoe in on the other foot.

Posted by Simon in UK on April 18, 2008 at 2:17 PM (CDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter


Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter


iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy