Apple past, present, future, Analyst says iPod the leader for only 2 more years?
In light of Apple’s 20th Anniversary for Macintosh this Saturday, CNET has published a retrospective on Apple’s past, present and future.
““The rules of engagement for the iPod market are new. They don’t necessarily have to follow the same rules as with their old PC policies,” said Roger Kay, an analyst at research firm IDC. “They may relinquish some control in order to gain access or control of a market that could be orders of magnitude larger than their old one.” [...]
Apple has said the iPod will succeed by offering higher quality than its rivals, even if it costs more as a result. Many analysts say they expect Apple’s consistently innovative design and aggressive marketing to perpetuate the iPod’s appeal for at least the near term.
‘We think iPod’s leading position is defendable for perhaps two years and is important to Apple’s ‘cool’ image,’ Merrill Lynch analyst Steven Milunovich wrote in a recent research report analyzing the company’s finances.”
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