Apple posts ‘iPad in Business’ profiles | iLounge News


Apple posts ‘iPad in Business’ profiles


Apple has posted a new “iPad in Business” page to its website, featuring four profiles of businesses that have integrated the iPad into their workflows. Most notable among the businesses is Hyatt Hotels & Resorts, which is using iPads to facilitate check-ins at its boutique Andaz hotels, developing iPad-accessible apps for hotel services, and has a large number of executives using iPads when traveling in lieu of laptops. “I don’t carry my diary anymore,” said Harmit Singh, Hyatt Hotels Corporation’s Chief Financial Officer. “I don’t carry a calculator. I used to subscribe to all the journals: the Wall Street Journal, the Financial Times. That’s all disappeared. It’s all on iPad.” Less prominent on the page are links to profiles of rehabilitation service RehabCare, dentist Dr. Jonathan Ferencz, and the humanitarian organization charity: water.

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I call BS.  Great for big business.  Show me profiles of SMALL business owners using the iPad.  If you don’t have a huge development budget for custom apps, you are CRIPPLED by 1. the iOS 2. NO PEN TO SIGN DOCUMENTS.

I would have loved to use the iPad for business.  Think about it - receive email contracts, complete and sign them, fax them back using a fax service. 

Every app that’s made is a work around for the crippled iOS…  I tried once to edit an HTML file from dropbox.  The app in question would have to be a special one that would save back to dropbox. 

I don’t believe the iPad as it stands right now is the option for small business.  Tablet devices that realize the benefit of a stylus and using multiple apps on the screen in an open OS environment will be, I feel, the device of choice of business owners like me.

Posted by Neal S on September 14, 2010 at 8:33 PM (CDT)


I’d largely agree with Neal S. The iPad is getting some good buzz and early adopters, but just like we don’t find many Macs used in business anymore (and they don’t even have the inherent shortcomings of the iPad), without some heavy lifting from Apple on future revisions of the iPad and the iOS, it will be rapidly outpaced by devices that are designed to be functional first, “magical” second.

Posted by Code Monkey on September 15, 2010 at 7:14 AM (CDT)


I’m personally not a fan of American Idol these days, but I’d like to briefly suggest something that might be helpful in understanding the iPad’s appeal. Every season on American Idol, there are around 12 finalists who have been whittled down from a much larger pool of contestants. Because people have different musical tastes, they’ll choose to support one or two of these people and not the others, at some point inevitably expressing a wish that viewers could cast votes to eliminate the people they hate. But year after year, AI’s producers refuse to let viewers cast negative votes. The person who wins is the one who has the most positive support—fans who are presumed to be likely customers for albums—haters be damned.

The iPad has innumerable business and other applications at this point. It mightn’t have the applications or features to satisfy every business customer, or even the majority of traditional business users, but what it does and enables, it does exceptionally well. Apple should never, ever take the “haters be damned” attitude with products (though it does), but with the iPad, it clearly hit a home run with a new product, and the fact that it can’t make enough to satisfy demand should tell you a lot. There will be a better version. There always is. But don’t write this one off because you can’t find a stylus (we’ve only covered, what, six or eight of them?), or a fax program (see ScanR). This suggests that the problem isn’t so much what the device is capable of, but rather how its ecosystem is so cluttered with options that people don’t know everything they can do with it, or can’t do it easily enough yet. That will change. A lot of people find it plenty easy to accomplish tasks with, right now.

Posted by Jeremy Horwitz on September 15, 2010 at 9:21 AM (CDT)


i have a “stylus”.  one that was covered and recommended by ilounge and others.  This is a third party device that uses a WORK AROUND to be effective.

My point with the stylus is… Apple’s “touch or nothing” approach to portable devices is a bit flawed with CURRENT TECHNOLOGY.  i think i saw a quote on here that stated…just because it’s a touch interface doesnt mean it is the best interface…

yes, jeremy… it is magical… it will be a game changer… it turns the internet into a magazine… it’s wonderful.  i know that tablet devices (not iPad, per se) will be the future of computing, especially in business.

rebuild osx so it can handle touch, put it on a well powered tablet (i don’t care if it is heavier or bigger!)... you’ve got me.

but the fact of the matter is that because of the application level handling of the files, there will not be a clean approach to managing files in multiple applications.

you mention scanr, but my service is myfax.  i can’t go on their website and load a document on my ipad like i can with a pc.  i can use their app to receive, but sending isn’t supported yet.  do i change the way i do business to justify the purchase of the ipad? 

it is a consumption level device as of now with some businesses with much stronger budgets able to integrate their workflow and connect and manipulate data.  not happening at my 2 mom & pop stores.

Posted by Neal S on September 15, 2010 at 1:59 PM (CDT)


We are a small business integrating the iPad into our culture and services. I tried to contact Apple two months ago to find out how we could be featured in its business profiles, but no contact information is available. I was told to email their PR department. I did. No one has responded. Would enjoy sharing our story with other small businesses.

Posted by Lisa Mattson on October 14, 2010 at 9:11 AM (CDT)

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