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Apple posts new FaceTime iPhone 4 TV ad

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By Charles Starrett

Contributing Editor
Published: Monday, June 28, 2010
News Categories: Apple, iPhone

Apple has posted its new television ad for the iPhone 4 online. Based heavily on a video shown during the company’s keynote address at WWDC, the minute-long spot focuses solely on the iPhone 4’s FaceTime video calling feature, and shows a number of different people using FaceTime in different ways to communicate. As it was during the keynote, the video is accompanied by the song “When You’re Smiling” by Louis Armstrong. Apple’s new iPhone 4 television ad can be viewed on the company’s website. [via Daring Fireball]

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Comments

1

... and look at where the woman is holding the phone.

Posted by David on June 28, 2010 at 1:33 PM (PDT)

2

I don’t think the lady in the pic is holding that in a Steve Jobs/Apple approve manor so she may drop that call!

Posted by Johnny L on June 28, 2010 at 1:47 PM (PDT)

3

Too bad she using Wi-Fi

Posted by Bryan on June 28, 2010 at 2:00 PM (PDT)

4

Yeah #1 and #2, way to drop the joke.

Posted by VULTR3 on June 28, 2010 at 5:40 PM (PDT)

5

seriously guys
1) the antenna issue is real
2) “death grip” seems to perform differently in different locations
3) overall i have far better reception and call clarity on the iPhone 4 compared to ANY phone I’ve owned
4) Facetime uses WiFi… which happens to use the antenna on the top… no dropped call for this woman.

think before you speak people grin

Posted by miles on June 28, 2010 at 7:07 PM (PDT)

6

This commercial was up on Apple’s website right after the iPhone 4 was announced, so it’s nothing new… Just saying.

Posted by Miguel on June 29, 2010 at 1:53 AM (PDT)

7

#6, Actually, this ad is new - it’s an edited version of the FaceTime video that you’re referencing. If I remember correctly, the original, longer video contained a scene of two women chatting while one was trying on different outfits, which has been removed from the TV ad.

Posted by Charles Starrett on June 29, 2010 at 6:31 AM (PDT)

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