Apple, publishers disagree on iTunes subscription terms | iLounge News


Apple, publishers disagree on iTunes subscription terms

Apple is at a standstill in talks with magazine publishers over the terms of a potential iTunes subscription model, according to a new report. Citing anonymous publishing sources, AllThingsD reports that Apple is offering publishers the ability to sell app subscriptions through iTunes, 70 percent of revenue, and the ability to offer a simple opt-in form for gleaning name, address, and e-mail address. The publishers are apparently unhappy with the revenue split model, preferring to sell subscriptions themselves, but are more at odds over the lack of access to subscribers’ credit card data, which is valuable to them for marketing purposes and allows them to bundle the digital subscriptions with traditional print media. The report also notes that a News Corp. executive said the company’s upcoming iPad newspaper the Daily won’t launch until the first quarter of 2011, but expects it to showcase a new “push” feature from Apple that will allow new issues to be downloaded to an iPad automatically. Notably, News Corp. owns AllThingsD.

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...but are more at odds over the lack of access to subscribers’ credit card data…

For me, that’s the whole idea, nobody but Apple has these details.

Posted by Nigel Barford on December 5, 2010 at 11:44 AM (CST)


@1: Reading between the lines it would seem the issue is not so much they want your credit card data itself (why would that be useful for marketing? that whole explanation makes zero sense), they don’t want Apple taking a slice of the pie for their print product as well, which is what I’m sure Apple is demanding if they sell digital + print bundles through the iTunes store front.

Posted by Code Monkey on December 5, 2010 at 7:27 PM (CST)

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