Apple pulls 99-cent TV show rentals from iTunes | iLounge News

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Apple pulls 99-cent TV show rentals from iTunes

Apple has pulled, at least temporarily, all of its 99-cent TV show rentals from the iTunes Store. The option to rent individual TV episodes from participating networks has disappeared from both the second-generation Apple TV and the iTunes Store on the Mac and PC, and, as noted by AppleInsider, Apple has also removed a support document entitled “iTunes Store: How to rent TV shows” from the web, as well as all mention of 99-cent TV show rentals from the Apple TV product page. Apple earlier this month enabled streaming of previously-purchased TV shows directly from the Apple TV, paving the way for such a move; it is also possible that lack of network support for the rental initiative led to its demise.

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Comments

1

All the more reason the aTV needed Hulu+ support, and needed it *yesterday*.

Posted by Farnsworth on August 26, 2011 at 4:26 PM (CDT)

2

What is Apple going to do about all the packaging for already shipped, on the shelf Apple TV boxes.  They promise renting and instant streaming of your favorite TV shows.  Oops!

Posted by Tim on August 29, 2011 at 10:46 PM (CDT)

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