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Apple pulls out of Apple Expo 2008

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By Charles Starrett

Contributing Editor
Published: Monday, June 2, 2008
News Categories: Apple

Apple will not be exhibiting at Apple Expo in Paris, France, scheduled for September 17-20, according to Macgeneration (Translated link). Earlier show floor plans for the event showed a designated area for Apple, but the area is now listed as “reserved.” Confirmation of Apple’s move is expected to be provided by Reed Exhibitions France, the organizer of the show, later this week. Once the world’s largest Apple trade show, the Expo is celebrating its 25th anniversary this year, although the future of the show has remained questionable for years because of Apple’s absence. In recent years, Apple has scaled back its participation in the show, and has not held a keynote presentation at the event since Apple Senior Vice President of Worldwide Product Marketing Phil Schiller introduced the iMac G5 during his 2004 address. A limited question and answer session was held in 2005 with Apple executives.

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Comments

1

My quick thought to this is…
it would be nive for some visitors to see apple but I understand apple totally. Apple wants to stand out and be unique. Thats why people like u and me are so ready for June9 (i forgot what it’s called again).

I never heard of Apple having its own “expo” ( sorry i really forgot what it is called again).

last year i waitied for the IPhone and i followed the Apple presentation, since then all i look forwar to is when APPLe is going to have it’s “keynote/ show/ expo” .. how u cal lit again?..

Posted by dennis on June 2, 2008 at 7:54 PM (PDT)

2

Continuing to support niche events like this only continue to restrict Apple’s acceptance in the mainstream. In a bizarre way, I think I commend Apple for taking a step which clearly would upset some, but is in the better interests of ‘the world domination plan’.

Posted by Julian Bashford on June 3, 2008 at 12:20 AM (PDT)

3

They failed to show for the Mac Live Expo in London last year so this doesn’t really surprise me…

Posted by Bob Levens in UK on June 3, 2008 at 1:35 AM (PDT)

4

Dennis

In January the event is called MacWorld and in the summer time the June or July the event is called WWDC (Worldwide Developers Conference)

Posted by phil on June 4, 2008 at 7:42 AM (PDT)

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