Apple pushes podcasters to upgrade video quality
Apple’s iTunes team has sent an email to current video podcasters, recommending that they increase the resolution of their videos. “Apple TV is here, and podcasts are making a big move into the living room,” Apple said in the email. “We want all of them to look as good as possible, so we have three video formatting recommendations for you.” Apple’s tips for enhancing a video podcast are included below.
Recommendations for Formatting Video Podcasts
1. If you’re encoding your video podcast at 320x240, please increase the resolution to either 640x480 or 640x360 (depending on the aspect ratio of your source files). Why? Because video podcasts at this resolution look great on Apple TV and still port to video iPods. Lower resolution podcasts might also work on both platforms, but they don’t look nearly as good on a widescreen TV. As always, make sure to test any encoding changes you make to ensure device compatibility. QuickTime 7.1’s “Export to iPod” function will ensure that a video file is encoded at a width of 640 and is iPod-compatible.
2. It’s best not to create two different podcast feeds for different resolutions. By doing so, you dilute the popularity of your podcast and reduce exposure in our charts. It’s better to have one feed high in the charts than two that are lower.
3. If your source files are 16:9, stick with that aspect ratio. Don’t add letterboxing to make them 4:3. By doing so, you prevent the video from expanding to fill a 16:9 widescreen TV and instead end up with black space on all four sides. Also, your original source files should be at least 640 pixels wide.
Of course these are just recommendations. We understand that there are good reasons for 320x240 (bandwidth bills) and 720p (looks fantastic). Do whatever makes the most sense for your show. For more information on formatting video, see the recently updated spec.
- Washington Post offers HD podcasts for Apple TV
- Apple authorizes usage of ‘podcast’ term
- Study: Podcast use rising but small for daily usage
- NBC News video podcasts coming to iTunes
- Podcast Ready releases myPodder with iPod support
- Apple cracking down on ‘podcast’ use
- iLounge Weekly arrives on Monday, subscribe now
- Apple Pay coming to Canada later this year?
- Report: Apple being uncooperative with antitrust monitor
- Leaked cases may hint at ‘iPad Pro’ design details
- L.A. school district seeking restitution over failed iPad program (Updated)
- Apple partners with The Conservation Fund to protect U.S. working forests
- In-store sales of Apple Watch delayed until at least June
- Apple adds WWDC scholarships to promote diversity
- Samsung creates exclusive team to build Apple screens
- Ikea reveals US prices for Wireless Charging Collection
- Soen Audio Transit XS Wireless Speaker
- Divoom Voombox-party Portable Bluetooth Speaker
- Scosche MagicMount XL Dash/Window
- Theo Power Jump + Power Jump Wireless for iPhone 6
- VERT Wearable Fitness Monitor
- OORT SmartFinder, SmartLED + SmartSocket
- RooCase Exec Tough for iPhone 6 Plus
- Pronto Smart Remote System
- iWalk Extreme Spartan
- EnerPlex Surfr for iPhone 6
- Can I turn off Message Read Receipts for only some users?
- How do I share one iCloud Photo Library within a family?
- Can I turn off the app icons that appear in the bottom corner on the lock screen?
- Why do I have two separate conversations with the same person in Messages?
- Can I transfer the existing version of an app to my new iPhone?
- How do I quickly erase all of the contacts on my old iPhone?
- How do I disassociate my phone number from iMessage?
- How do I stop Siri from randomly waking up?
- How do I cancel a print job on iOS?
- How do I make my camera LED flash when my iPhone rings?