Apple pushes podcasters to upgrade video quality
Apple’s iTunes team has sent an email to current video podcasters, recommending that they increase the resolution of their videos. “Apple TV is here, and podcasts are making a big move into the living room,” Apple said in the email. “We want all of them to look as good as possible, so we have three video formatting recommendations for you.” Apple’s tips for enhancing a video podcast are included below.
Recommendations for Formatting Video Podcasts
1. If you’re encoding your video podcast at 320x240, please increase the resolution to either 640x480 or 640x360 (depending on the aspect ratio of your source files). Why? Because video podcasts at this resolution look great on Apple TV and still port to video iPods. Lower resolution podcasts might also work on both platforms, but they don’t look nearly as good on a widescreen TV. As always, make sure to test any encoding changes you make to ensure device compatibility. QuickTime 7.1’s “Export to iPod” function will ensure that a video file is encoded at a width of 640 and is iPod-compatible.
2. It’s best not to create two different podcast feeds for different resolutions. By doing so, you dilute the popularity of your podcast and reduce exposure in our charts. It’s better to have one feed high in the charts than two that are lower.
3. If your source files are 16:9, stick with that aspect ratio. Don’t add letterboxing to make them 4:3. By doing so, you prevent the video from expanding to fill a 16:9 widescreen TV and instead end up with black space on all four sides. Also, your original source files should be at least 640 pixels wide.
Of course these are just recommendations. We understand that there are good reasons for 320x240 (bandwidth bills) and 720p (looks fantastic). Do whatever makes the most sense for your show. For more information on formatting video, see the recently updated spec.
- Washington Post offers HD podcasts for Apple TV
- Apple authorizes usage of ‘podcast’ term
- Study: Podcast use rising but small for daily usage
- NBC News video podcasts coming to iTunes
- Podcast Ready releases myPodder with iPod support
- Apple cracking down on ‘podcast’ use
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
- Apple, others settle poaching antitrust suit
- Some iOS 6 users must upgrade to iOS 7 to fix FaceTime
- Apps: Bonsai Slice, Bounsy, IMDb 4.2 + The Weather Channel 6.0
- Cook: New products ‘closer,’ mobile payments ‘really interesting’
- Prong debuts Prong PWR Case for iPhone 5/5s
- Notes from Apple’s Q2 2014 earnings call
- Apple announces 7:1 stock split, increased share buyback, dividends
- Apple Q2 2014: 43.7M iPhones, 16.3M iPads, 2.7M iPods
- Former employee says Apple left iOS users vulnerable
- Siri coming to Apple TV?
- Logitech Turnaround for iPad Air
- Logitech Hinge for iPad Air
- Ele eleMount
- Divoom Voombox Portable Bluetooth Speaker
- Pelican ProGear Voyager for iPhone 5/5s
- ZeroChroma Vario-Edge for iPhone 5/5c/5s + Vortex for iPhone 5c
- JBL Synchros S300i Stereo Headphones
- AKG K845BT Over-Ear Bluetooth Headset
- JBL Voyager Home Audio System With Portable Wireless Speaker
- Harman Kardon Esquire Executive Portable Wireless Speaker
- The Complete Guide to Apple TV Channels
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad, 2001 to 2010
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad: 2011 to Today
- Viewing only downloaded iTunes Match tracks
- Splitting purchased content between two iPads
- iLounge’s 2014 CES Best of Show Awards: iPad, iPhone, iPod + Mac
- Preview: 7 Big Apple Trends To Expect At The 2014 CES
- Non-Bluetooth Lightning dock speakers
- Shared Apple ID and switching away from iPhone
- Syncing multiple iCloud data with a family Mac