Apple pushes podcasters to upgrade video quality
Apple’s iTunes team has sent an email to current video podcasters, recommending that they increase the resolution of their videos. “Apple TV is here, and podcasts are making a big move into the living room,” Apple said in the email. “We want all of them to look as good as possible, so we have three video formatting recommendations for you.” Apple’s tips for enhancing a video podcast are included below.
Recommendations for Formatting Video Podcasts
1. If you’re encoding your video podcast at 320x240, please increase the resolution to either 640x480 or 640x360 (depending on the aspect ratio of your source files). Why? Because video podcasts at this resolution look great on Apple TV and still port to video iPods. Lower resolution podcasts might also work on both platforms, but they don’t look nearly as good on a widescreen TV. As always, make sure to test any encoding changes you make to ensure device compatibility. QuickTime 7.1’s “Export to iPod” function will ensure that a video file is encoded at a width of 640 and is iPod-compatible.
2. It’s best not to create two different podcast feeds for different resolutions. By doing so, you dilute the popularity of your podcast and reduce exposure in our charts. It’s better to have one feed high in the charts than two that are lower.
3. If your source files are 16:9, stick with that aspect ratio. Don’t add letterboxing to make them 4:3. By doing so, you prevent the video from expanding to fill a 16:9 widescreen TV and instead end up with black space on all four sides. Also, your original source files should be at least 640 pixels wide.
Of course these are just recommendations. We understand that there are good reasons for 320x240 (bandwidth bills) and 720p (looks fantastic). Do whatever makes the most sense for your show. For more information on formatting video, see the recently updated spec.
- Washington Post offers HD podcasts for Apple TV
- Apple authorizes usage of ‘podcast’ term
- Study: Podcast use rising but small for daily usage
- NBC News video podcasts coming to iTunes
- Podcast Ready releases myPodder with iPod support
- Apple cracking down on ‘podcast’ use
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
- iLounge Weekly comes out Monday, subscribe now
- Verizon to allow users to opt out of web tracking ‘supercookies’
- Apple releases iTunes 12.1 update, adds Notification Center widget
- Chinese Government may require Apple to build ‘back door’ into iPhones
- Notes from Apple’s Q1 2015 earnings call
- Cook: Apple Watch shipping in April
- Apple Q1 2015: Record $74.6B revenue, 74.5M iPhones, 24.4M iPads
- Apple Pay support coming to more vending machines, kiosks, parking meters
- Apple releases iOS 8.1.3
- Apple TV adds 120 Sports channel
- RooCase ORB Tablet System
- Harman Kardon Soho Wireless Headphones
- Odoyo Power+Shell EX Rechargeable Battery Case for iPhone 6
- Patriot Memory Fuel iON Magnetic Charging Case with Charging Pad for iPhone 6
- Lenmar Maven Battery Case for iPhone 6
- STM Studio for iPad Air 2
- VSN Mobil V.360 Camera
- Booq Booqpad for iPad Air 2
- Incipio offGRID Express for iPhone 6
- Incipio Tuxen for iPad Air 2
- How do I turn off Reachability on the iPhone 6 Plus?
- How do I get a phone number on iMessage?
- Can I share in-app subscriptions among family members?
- Can I cancel or ‘unsend’ sent iMessages?
- Ten Things You Didn’t Know About Apple’s HomeKit
- Reorganizing files in the iTunes Media Folder
- Exchange text messages between two iPhones with no cellular data plan
- The Booths of the iProducts Marketplace at CES 2015
- Hands-on with CarPlay at CES 2015
- iLounge announces its CES 2015 Best of Show Awards