Apple pushing for streaming TV service by year’s end? | iLounge News

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Apple pushing for streaming TV service by year’s end?

Apple is in negotiations with content providers to launch a streaming TV service by Christmas, according to a new report. Citing anonymous sources, the New York Post reports that Apple senior vice president of Internet Software and Services Eddy Cue has been leading the negotiations, which have reportedly not been going well. “They want everything for nothing,” one media executive said, while another source said Apple’s stance can be summed up as “we decide the price, we decide what content”. Apple is said to be pitching the idea of offering channels as apps for its devices, including the Apple TV set-top box, although whether the company would be selling the service in a bundle or on an a la carte basis is unknown.

The company is also said to have made attempts to negotiate with cable operators to replace traditional set-top boxes with Apple units. “They want to create the interface, and they wanted to work with the cable guys to manage bandwidth across the TV and broadband pipeline,” said one Post source. Although Apple has had little success thus far in its negotiations, the company is said to have continued on, and is negotiations with Verizon and AT&T, seeking to gain traction.

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Comments

1

If you put your way back hats on this is exactly how the telephone carriers were before the iPhone.  This behavior by the media companies who also often own or influence the content will change. It is the nature of things. So unlike the music industry who wants to sue their customers into oblivion, the media companies should take note and let the customers get what they want.  1) Alacarte video service 2) on demand 3) reasonably priced

Posted by Paul on March 2, 2012 at 10:17 AM (PDT)

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