News
Apple Q4 2010: 14.1m iPhones, 9m iPods, 4.19m iPads sold
By Charles Starrett
Contributing Editor
Published: Monday, October 18, 2010
News Categories: Apple, iPad, iPhone, iPod
Reporting its fourth-quarter financial results today, Apple said it sold 14.1 million iPhones during the period, representing 91% growth from the year-ago quarter, and up from 8.4 million in the third-quarter. The company also sold 9.05 million iPods during the quarter, an 11% decline year-over-year, and also down slightly from the 9.41 million iPods sold during the third quarter. Apple also sold 4.19 million iPads during the quarter, up from 3.27 million units in the third quarter. The units sales of iPhones, iPods, and iPads bring the cumulative unit sales for the three device categories to 73.7 million, 278.5 million, and 7.46 million, respectively. Overall, the company posted revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share, in the fourth quarter, compared to revenue of $12.21 billion and net quarterly profit of $2.53 billion, or $2.77 per diluted share, in Q4 2009.
“We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple,” said Steve Jobs, Apple’s CEO. “iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year.”
“We’re thrilled with the performance and strength of our business, generating almost $5.7 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the first fiscal quarter of 2011, we expect revenue of about $23 billion and we expect diluted earnings per share of about $4.80.”
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1
People forget that Apple can barely keep up with demand for almost all it’s products and that the way they want it. Apple doesn’t want to be #1…it wants to be the best. So selling to Costco or anyone else will be Apple’s terms.
Posted by Steve Anton on October 18, 2010 at 1:02 PM (PST)