News
Apple Releases (PRODUCT) RED iPhone 4 Bumper
By Nick Guy
Accessories Editor, iLoungeGoogle+
Published: Tuesday, August 14, 2012
News Categories: iPhone Accessories
Somewhat surprisingly, Apple this morning quietly released a new red-colored iPhone 4 Bumper as part of its partnership with the (PRODUCT) RED campaign, which shares profits as a donation to the Global Fund to fight AIDS in Africa. This is the first update to the Bumper since the original version’s openings were reconfigured to accommodate the subsequent CDMA iPhone 4, and the first new color option. Available for the same $29 as the rest of the line, Apple’s website lists it as shipping in 4-6 business days with no in-store availability at this time. Considering the near certainty of a newly redesigned iPhone being launched next month, the timing is odd, and a likely sign that Apple will keep the iPhone 4 and 4S around for at least another year.
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1
These cases and bumpers are a ripoff. I can buy a damn tire for my car for $29.
With so many other awesome phones out there now, this is the beginning of the end for loyal Apple fanboys. Getting tired of being ripped off.
Posted by Windy City D on August 14, 2012 at 7:32 PM (PST)
2
@#1 - The fact is that you are only getting ripped off if you choose to pay for this. It is optional. Apple cannot make you buy it. I have an iPhone 4 and I have never had one of these bumpers. They are not protective, so they do not serve a real purpose for me. But, I am not going to stop buying Apple devices because they charge too much for a few accessories. Especially accessories that I will probably never buy. Apple helps support a very robust market of third party accessories. Just pick a different case from iFrogz, Incipio or Otterbox.
Posted by Mitch on August 15, 2012 at 10:03 AM (PST)
3
i hardly think “its the beginning of the end” for Apple customers just because Apple has released a very expensive accessory clearly aimed at those who value form over function. If Apple wants to make some money off a few people, let them. granted, this case is silly and just like the smart cover for iPad 2/3, offers no real protection whatsoever. If anything, its a masterclass in what Apple expects third party accessory companies to produce style and quality wise. Apple cannot be seen to make a truly magnificent case accessory because it would be admitting that its products are designed to have flaws that need to be fixed by said accessories (antenna gate, glass fragility). Besides, Apple must make a fortune from the made for iDevice program, every thing is rosy. I just prey the new iPhone is everything we hoped for and more. I don’t want that 4S disappointment all over again, despite its very valid business sense in keeping the same design for 2 years to minimize cost and keep the “safe zone” of buying an iPhone without it being replaced for 2 years by the “next generation”.
Posted by Alan on August 16, 2012 at 6:09 AM (PST)