Apple responds to NBC, won’t offer upcoming fall season shows | iLounge News


Apple responds to NBC, won’t offer upcoming fall season shows

Apple has announced that they will not be offering NBC television shows for the upcoming season on iTunes. In the announcement, Apple revealed that NBC wanted it to pay more than double the wholesale price for each episode, a move that would have resulted in the retail price of each episode increasing from $1.99 per episode to an eye-popping $4.99 per episode. Apple also noted that ABC, CBS, FOX and The CW, along with more than 50 cable networks, are signed up to sell TV shows from their upcoming season on iTunes at $1.99 per episode.

“We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase,” said Eddy Cue, Apple’s vice president of iTunes. “We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers.”

Because the agreement between Apple and NBC runs out in December, should Apple have begun sales of fall series, NBC could have pulled the content from the store mid-season. To avoid this potential problem, Apple decided not to carry the shows at all. According to the announcement, NBC provided iTunes with three of its ten top-selling shows last season, accounting for 30 percent of iTunes TV show sales.

Related Stories



Sounds like NBC tried to stiff-arm Apple. You can’t do that. They will come back after a while with their tail between their legs.

Posted by Mark S. on August 31, 2007 at 12:29 PM (CDT)


Thank God someone out there has a backbone.  Way to go, Apple.

Good riddance, NBC!  Woohoo!

Posted by The Raven on August 31, 2007 at 12:33 PM (CDT)


Nice job Universal, that’s just more money that you’re losing due to your own foolishness…

Posted by Rob on August 31, 2007 at 12:39 PM (CDT)


(Directed at NBC/Universal)

Greedy greedy greedy
Stupid stupid stupid
You wanted it all,
Now you got nothin’

Get a clue…

Posted by Scotto on August 31, 2007 at 1:01 PM (CDT)


Ouch! The Office and Heroes were pretty huge sellers.

Posted by superape on August 31, 2007 at 1:07 PM (CDT)


Way to go NBC!

Posted by Edgar Newt on August 31, 2007 at 1:08 PM (CDT)


Can you say: pirated copies? How is NBC going to make up that revenue? Go to each household and demand that they pay for their “downloaded from the Torrent site copy”?

Posted by Don Trammell on August 31, 2007 at 1:19 PM (CDT)


NBC just priced themselves out of the market. As said above, they’ll be back

Posted by RNB on August 31, 2007 at 1:21 PM (CDT)


Get a clue NBC. Why would anyone pay $4.99 for a video download of one episode?

Do the math.

The seven-disc Heroes Season 1 DVD is being sold by Amazon for $36.99, or $1.61 per episode, *with* extras, nice packaging and higher resolution.

Being able to watch the episode the day after it airs is not worth a $3.38 premium, especially when you offer free full-episodes online at Being able to take the episode with us on our iPods isn’t really worth the premium either.

And don’t forget that offers Heroes episodes via Unbox for $1.99 too. Are you going to raise those prices as well?

How much money did you make from iTunes sales last year? Tons, I’m sure. Apple is going to keep introducing innovative iPods and iPhones and who knows what other iProducts in the future. Do you really want to lose access to the over 100 million iPods sold to date?

Posted by Roger Wong on August 31, 2007 at 1:30 PM (CDT)


Smart move by Apple, charging an amount like that would not have had pretty results. Fortunately they seem to understand their customers and marketing in general much better than NBC does.

Posted by Joshdude on August 31, 2007 at 1:36 PM (CDT)


$1.99 is already a ridiculous amount to pay for a single episode of a TV show, and that for one that is DRM crippled.

Posted by sjonke on August 31, 2007 at 2:02 PM (CDT)


Agreed. For me, $1.99 is the exact tipping point. But $4.99 per episode? Are you out of your ever loving mind?

Posted by Obadiah on August 31, 2007 at 2:16 PM (CDT)


Does anyone know if this is just the NBC network? Or will it include all networks like Bravo, Sci-Fi, etc? If so, they just screwed up big time… I have three shows between their networks that I have been buying all episodes for.

Posted by Hayes on August 31, 2007 at 2:20 PM (CDT)


Apple did they right move!!!  $4.99 is da** much, What do they think we are,.. money pigs or what? I’m glad Apple see what’s going on and did the right step.

Posted by dennis on August 31, 2007 at 2:30 PM (CDT)


$5?  That wouuld price a whole season of shows at $125 roughly.  For a show we don’t even get to use on our own.  At 640x352 resolution.

To hell with you guys.  ABC will get my money then.

Posted by dvddesign on August 31, 2007 at 2:31 PM (CDT)


NBC, that’s ridiculous. Who would’ve paid for that anyway?

“We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers.”

lol, What a way to remind them of the money they will lose Apple.

Posted by ddsd on August 31, 2007 at 3:11 PM (CDT)



I never watched your crummy chanel until the Office came to iTunes. You do not know the implications of your actions NBC- from all who do not watch a whole lot of TV in the first place you are offending a whole lot of new viewers like myself who buy your shows to watch them on our terms by carrying them around with us in ipods. I will not chase your shows on TV for ratings and I WILL NOT tune in to web feeds of your show, I like the Office - but i like the Office on MY TERMS, as an iTunes purchase. NBC you didn’t have me as a fan before iTunes, then you had me at my terms, now YOU WON’T EVER GET ME BACK…...

Good job, Apple.

Posted by Hatman on August 31, 2007 at 3:42 PM (CDT)


Do you people believe everything you read?  Somethhing tells me there’s another side to this story.

Posted by Ian on August 31, 2007 at 4:34 PM (CDT)


Ian’s on to something….NBC is currently selling their shows elsewhere for LESS than at the iTunes store and wanted to have fluctuating pricing and packaged deals that would make things cheaper. Apple has fired back with an unrealistic example ($5 episodes) that NBC never would have agreed to in the first place…and once again, all of the Apple dweebs come running to their defense.

Posted by Casper on August 31, 2007 at 4:54 PM (CDT)


casper- since when do supporters of a good electronics product and good prices and good low cost media who want to keep it that way have to be “dweebs”. If one day someone does it better than Apple , maybe I’ll be in thier camp- but until then , I’m with Apple, and I’ll tell it like it is- itunes is the best so far , period.

Posted by Hatman on August 31, 2007 at 6:07 PM (CDT)

Subscribe to iLounge Weekly

Sign up for the iLounge Weekly Newsletter

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2018 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy