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Apple reveals international iPad pricing (Updated)

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By Charles Starrett

Contributing Editor
Published: Friday, May 7, 2010
News Categories: Apple, iPad

Apple has revealed its pricing for the iPad in a number of the international countries in which the device will launch on May 28. In the UK, the iPad with Wi-Fi will sell for £429 (inc. VAT) for 16GB, £499 (inc. VAT) for 32GB, and £599 (inc. VAT) for 64GB, while Wi-Fi + 3G models will be priced at £529 (inc. VAT) for 16GB, £599 (inc. VAT) for 32GB and £699 (inc. VAT) for 64GB. In Australia, iPad with Wi-Fi pricing is set at AUS$629 inc GST for 16GB, AUS$759 inc GST for 32GB, and AUS$879 inc GST for 64GB, while Wi-Fi + 3G models will sell for AUS$799 inc GST for 16GB, AUS$928 inc GST for 32GB and AUS$1049 inc GST for 64GB. The company is continuing to update various other countries’ press websites with pricing; we will post details of other countries’ iPad pricing here as they become available.

Update: In Canada, the iPad with Wi-Fi will sell for $549 (CAN) for 16GB, $649 (CAN) for 32GB, $749 (CAN) for 64GB; Wi-Fi + 3G models will sell for $679 (CAN) for 16GB, $779 (CAN) for 32GB and $879 (CAN) for 64GB.

Update x2: Apple has announced its iPad pricing for Italy and Spain. In Italy, pricing will be set at €499 for 16GB, €599 for 32GB, and €699 for 64GB Wi-Fi models, with Wi-Fi + 3G models priced at a €100 premium. In Spain, the iPad will sell for €479 for 16GB, €579 for 32GB, and €679 for 64GB Wi-Fi models, and €579, €679, and €779 for the respective Wi-Fi + 3G models.

Update x3: Pricing for the iPad in France has been announced. The same as Italy, pricing in France will be set at €499 for 16GB, €599 for 32GB, and €699 for 64GB Wi-Fi models, with Wi-Fi + 3G models priced at a €100 premium.

Update x4: German iPad pricing has now been announced. The 16GB Wi-Fi model will sell for €514, the 32GB for €614, and the 64GB model for €714, with Wi-Fi + 3G models again running €100 more.

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Comments

1

Despite really liking the iPad i cant justify £429 for one, i have no doubt it will sell well however in my opinion it is just too expensive, especially when you can get a decent laptop for a similair price.

Posted by Johnathan on May 7, 2010 at 9:24 AM (PDT)

2

I can’t express how disappointed I am in the high cost of these iPad’s. I would have really liked to own. I can afford one, but I would not go for the 16Gb as it’s too small an amount of memory. Sadly, I think this is one Apple product I will go without.

I hope it’s a sucess and the prices drop, maybe then. As it stands I don’t think you are getting good value for your pound.

You can only push premium pricing so far.

Posted by Mime is Crime on May 7, 2010 at 10:40 AM (PDT)

3

The prices in the UK are pretty much equivalent the US price if you include local sales tax. I think the UK price for the base model is something like £5 more than the equivalent US price accounting for exchange rate and local differences.

As always, you have to decide how much value it represents, not just look at the price in isolation. For some people an iPad would be an expensive luxury item, for others it will provide good value. The one thing I would say is it’s possible to buy a ‘mifi’ device for roughly half the extra price of the 3G model, so unless you desperately need GPS, there are better options than paying for that.

Posted by Jonathan White on May 7, 2010 at 11:28 AM (PDT)

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