Apple reveals major Apple TV update, price drop

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Apple reveals major Apple TV update, price drop

Apple today announced a major update to the Apple TV, which it has dubbed “Take 2,” and also announced that it will be lowering the price of the Apple TV from $299 to $229. The new update adds support for direct purchasing and renting of media from the iTunes Store — eliminating the need for a computer — and also features a new interface, which Apple CEO Steve Jobs said is “centered around the movie rental interface.” The update will also add support for the viewing photos from Flickr or .Mac, and for automatic syncing of content purchased on the Apple TV back to iTunes on a computer. “With the new Apple TV and iTunes Movie Rentals, movie lovers can rent DVD-quality or stunning HD movies from their couch with just a click of a button,” said Steve Jobs, Apple’s CEO. “No more driving to the video store or waiting for DVDs to arrive in the mail.” The update will be available in two weeks, and will be free to all current Apple TV owners.

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Comments

1

I just ordered a refurbished Apple TV for $279.00 from Apple.com. Wow, what a price!

Posted by Galley in Greenville, SC on January 15, 2008 at 1:02 PM (PDT)

2

I forgot to mention that was for the 160GB model. The 40GB models are $179.00.

Posted by Galley in Greenville, SC on January 15, 2008 at 1:03 PM (PDT)

3

yeah, but does the refurbished model have an HDMI output? The price drop is nice, but not at the expense of the HDMI output that a new, price discounted model would have.

Posted by Tosa Deac on January 15, 2008 at 1:53 PM (PDT)

4

All Apple TVs have HDMI output…

Posted by RNB in Bakersfield, CA on January 15, 2008 at 2:37 PM (PDT)

5

The Apple TV always had an HDMI out connector.

Posted by Tim on January 15, 2008 at 2:39 PM (PDT)

6

Yeah, I realized that after I wrote my post and I guess after the software upgrade it will be able to output in other HD formats as well. I remember reading the original AppleTv was limited to 480i I thought, but again I am probably wrong about that as well.

So, yep, great deal on a refurb then!

Posted by Tosa Deac on January 15, 2008 at 2:54 PM (PDT)

7

Still looks like its the same price in the UK no price drop starts at £199 which is about $400 at the moment come on Apple. Any idea ilounge when the movie rental will be out in the UK?

Posted by james on January 15, 2008 at 4:03 PM (PDT)

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