News
Apple reveals major Apple TV update, price drop
By Charles Starrett
Senior Editor, iLounge
Published: Tuesday, January 15, 2008
News Category: Apple TV
Apple today announced a major update to the Apple TV, which it has dubbed “Take 2,” and also announced that it will be lowering the price of the Apple TV from $299 to $229. The new update adds support for direct purchasing and renting of media from the iTunes Store — eliminating the need for a computer — and also features a new interface, which Apple CEO Steve Jobs said is “centered around the movie rental interface.” The update will also add support for the viewing photos from Flickr or .Mac, and for automatic syncing of content purchased on the Apple TV back to iTunes on a computer. “With the new Apple TV and iTunes Movie Rentals, movie lovers can rent DVD-quality or stunning HD movies from their couch with just a click of a button,” said Steve Jobs, Apple’s CEO. “No more driving to the video store or waiting for DVDs to arrive in the mail.” The update will be available in two weeks, and will be free to all current Apple TV owners.
Related Stories
- ESPN in talks with Apple to bring content to Apple TV
- Foxconn making preparations for Apple HDTV
- Apple releases Apple TV Software Update 5.0.1
- Kanex ATV Pro solves Apple TV to VGA dilemma
- Third-gen Apple TV found to have dual-core A5
- Apple supplier Hon Hai takes large stake in Sharp
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- Pulp adds iCloud sync, new Home Page
- WordPress for iOS adds Push Notifications
- Sony launches Music Unlimited for iOS
- Apple device poll ends, computing poll begins
- Fruit Ninja adds new features and power-ups
- Apple to sell Nest Learning Thermostat
- Third-gen iPad to launch in Guam, Philippines May 29
- Apple tweaks App Store with Editors’ Choice, Free picks
- Panic releases Diet Coda
- Booq rolls out new Folio for iPad
Recent Reviews
- Pelican i1075 Hardback Case for iPad
- Skinit Skins for iPad (3rd-Generation)
- Spigen SGP Steinheil Ultra Optics Screen Protector for iPad (3rd-Gen)
- ZeroChroma VarioProtect for iPhone 4/4S
- BodyGuardz UltraTough Clear Skins for iPad (3rd-Gen)
- Wrapsol Original + Ultra Hybrid Protective Film for iPad 2/iPad (3rd-Gen)
- iBattz Mojo Removable Power Card Wallet
- dreamGEAR i.Sound Power View Pro S 2.1A Dual Charging Dock
- dreamGEAR i.Sound Universal Power View
- Sena Cases Florence Portfolio for iPad (3rd-Gen)
Recent Articles
- Removing music from iTunes after copying to iPod
- iOS Gems: Farm 123, Facebook Camera, Scribblenauts, Shoot the Zombirds + Virtua Tennis Challenge
- iTunes TV show size totals don’t match actual disk storage
- Consolidating Multiple iTunes Libraries
- Converting Purchased Videos to 1080p HD
- Find My Friends always reports home location
- Creating an iTunes Match library from an external hard drive
- Benefits of keeping apps in iTunes when using iCloud
- Recovering iTunes from an External Hard Drive
- Normalizing volume levels for Voice Memos


1
I just ordered a refurbished Apple TV for $279.00 from Apple.com. Wow, what a price!
Posted by Galley in Greenville, SC on January 15, 2008 at 1:02 PM (PDT)
2
I forgot to mention that was for the 160GB model. The 40GB models are $179.00.
Posted by Galley in Greenville, SC on January 15, 2008 at 1:03 PM (PDT)
3
yeah, but does the refurbished model have an HDMI output? The price drop is nice, but not at the expense of the HDMI output that a new, price discounted model would have.
Posted by Tosa Deac on January 15, 2008 at 1:53 PM (PDT)
4
All Apple TVs have HDMI output…
Posted by RNB in Bakersfield, CA on January 15, 2008 at 2:37 PM (PDT)
5
The Apple TV always had an HDMI out connector.
Posted by Tim on January 15, 2008 at 2:39 PM (PDT)
6
Yeah, I realized that after I wrote my post and I guess after the software upgrade it will be able to output in other HD formats as well. I remember reading the original AppleTv was limited to 480i I thought, but again I am probably wrong about that as well.
So, yep, great deal on a refurb then!
Posted by Tosa Deac on January 15, 2008 at 2:54 PM (PDT)
7
Still looks like its the same price in the UK no price drop starts at £199 which is about $400 at the moment come on Apple. Any idea ilounge when the movie rental will be out in the UK?
Posted by james on January 15, 2008 at 4:03 PM (PDT)