News
Apple runs iPhone teaser during Oscars (updated)
During tonight’s broadcast of the 79th annual Academy Awards, the first television commercial for Apple’s iPhone was aired—multiple times. The 30-second teaser featured over 30 famous actors and actresses—such as Lucille Ball, Michael J. Fox, Will Ferrell, Robert Redford and Harrison Ford—answering the phone in a series of famous television, cartoon, and movie sequences. A rotating image of the iPhone appeared, followed by the word “Hello” on the screen in white text on a black background, followed by the line “Coming in June.” The iPhone screen now features the AT&T name rather than Cingular’s, as Cingular has recently been absorbed into the larger phone company. View the commercial, set to the song Inside Your Head by Eberg, below.
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21
Certainly not one of Apple’s best TV commercials.
Posted by FahrenheiPod 451 on February 27, 2007 at 3:21 PM (PDT)
22
urbanslaughter you are absolutely right and ‘in touch’ with the people that apple is targeting for this product. less is more! for all the people who wanted to see more eye candy - that’s what the website is for.
Posted by bluestu on March 1, 2007 at 1:00 PM (PDT)
23
“‘Cingular has recently been absorbed into the larger phone company.’
I think it was the other way around—Cingular bought AT&T, but took the AT&T name.”
Actually, AT&T corp was absorbed by SBC in 2005, and they became AT&T, Inc. Then in 2006, AT&T, Inc. bought out Bellsouth (owner of Cingular) and formed “the new at&t”
Actually, Cingular DID purchase AT&T Wireless subsidiary prior to being absorbed in the Bellsouth buy-out from AT&T.
Posted by yupyup on May 18, 2007 at 2:57 PM (PDT)
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