iLounge

By Charles Starrett

Senior Editor, iLounge
Published: Wednesday, March 3, 2010
News Category: Apple, iTunes

Apple has begun to email certain iTunes Store account holders seeking feedback on how they use the Store, iLounge has learned. The email, which carries the subject “Tell us how you like iTunes,” links to a survey about use of the iTunes Store; more specifically, about video and movie purchase and rental, including why users purchase movies from the iTunes Store and what types of devices they typically watch them on. Other questions asked about users’ purchases of Blu-ray and DVD movies and TV shows, about other ways in which they view movie and TV content, including cable/satellite, TiVo, torrents, Netflix, and traditional rentals, and why they would choose the iTunes Store over other methods. The email specifies that “responses will remain completely confidential, and results will be viewed only in aggregate,” and that the survey takes “15 minutes or less to complete.”